70% revenue growth in 8 weeks. Mobile-first redesign, proven results.

Background

Solar was founded in 1989 and is Poland's oldest and one of its most recognised women's clothing brands. With over 30 years of retail heritage and a loyal customer base across Poland, the company had established a strong omnichannel presence — but its digital experience was falling behind the expectations of an increasingly mobile-first audience. Mobile sessions had grown to represent a majority of traffic, yet the website was not designed to monetise that traffic effectively.

The previous redesign — carried out in 2016 — had produced negative results: a higher bounce rate and lower conversion across the board. This history made the new engagement particularly high-stakes: a repeat of those outcomes would have been commercially damaging and difficult to justify internally.

The Challenge

Solar needed a fully responsive, mobile-first website that could turn growing mobile traffic into revenue. Specific challenges included:

• The 2016 redesign had damaged trust in digital investment — the new work had to demonstrably perform
• The marketing team needed to manage listings and content independently, without raising IT tickets
• The Solar Club loyalty programme needed to be integrated cleanly into the new customer journey
• The redesign had to cover every layer of the customer journey — from landing pages to product listings to checkout — without disrupting ongoing trading

Our Solution

Divante implemented a heavily customised Magento Luma theme redesign with mobile-first principles applied at every layer. The customer journey was rebuilt end to end: the mega menu, product listing pages, product cards, user account section, and checkout were all redesigned from scratch.

Checkout flows were redesigned based on direct customer survey data — ensuring that changes were grounded in what Solar's actual customers found confusing or friction-laden, not just best-practice assumptions. A custom page builder module was built to give Solar's marketing team full CMS control over listings and promotional content — time-scheduled, versatile content management without IT dependency. The Solar Club loyalty programme was fully integrated into the new storefront experience.

Impact & Results

Within 8 weeks of launch:

• Revenue grew 70% year-over-year
• Conversion rate increased by 24%
• The number of transactions grew by over 27%
• Mobile conversions grew by over 30%, despite only a 1.5% increase in total mobile traffic — demonstrating that the redesign converted existing mobile visitors far more effectively, not just attracted new ones
• All indicators improved compared to the pre-redesign period