Performance Optimisation

Core Web Vitals and revenue uplift for eCommerce. Divante optimises storefront performance - LCP, INP, CLS - with measurable impact on conversion and SEO.

+23%
Avg. conversion lift
<2s
Target load time
400+
Projects optimised
15 yrs
eCommerce experience
Trusted by

Performance is a product feature, not an afterthought.

A 1-second delay in page load time reduces conversions by up to 7%. For a €10M revenue store that is €700K left on the table annually. Divante's performance team has optimised 100+ eCommerce storefronts and has a structured methodology that consistently delivers LCP under 1.2 s and Lighthouse scores above 90.

We work across all major commerce platforms - Alokai, Next.js, Nuxt, Shopify Plus, Magento, SAP Commerce - and integrate with your existing CI/CD pipeline to enforce performance budgets on every deploy.

Capabilities

Performance capabilities

Core Web Vitals

LCP, INP and CLS optimisation targeting Google's "Good" thresholds for all key pages.

Image optimisation

Next-gen formats, responsive srcset, lazy loading and CDN delivery for every image on the critical path.

JavaScript optimisation

Bundle analysis, code splitting, tree shaking and third-party script management to eliminate render-blocking JS.

Edge caching

CDN configuration, ISR/SSG strategy and stale-while-revalidate patterns for sub-50ms TTFB.

RUM & synthetic monitoring

Real-user monitoring dashboards and synthetic tests in CI that catch regressions before production.

Performance budgets in CI

Automated build gates that prevent performance regressions from reaching production.

Our process.

01

Baseline audit

Measure LCP, INP, CLS, TTFB and custom business metrics under real-user conditions. Identify the top 10 performance bottlenecks by revenue impact.

02

Optimisation sprint

Execute the prioritised fix list: image delivery, JS bundle splitting, render-blocking resources, server-side caching, CDN configuration.

03

Validate & monitor

Re-measure under identical conditions. Install RUM monitoring so performance regressions are caught before they affect revenue.

04

Performance budgets

Define per-page performance budgets enforced in CI. New code that regresses a Core Web Vital fails the build.

Technology

Technology foundation

The tools and frameworks powering production deployments.

Next.js
Vercel
React
TypeScript
GraphQL
Docker
Redis
Kubernetes

Frequently asked questions

Everything you need to know before we talk.

How much conversion uplift can I expect?
Industry benchmarks show a 1-2% conversion improvement per 100ms of LCP improvement. Our projects typically deliver 2-5% uplift on checkout conversion, but results depend heavily on your current baseline and traffic profile.
Do you work with our existing platform or do we need to re-platform?
We optimise within your existing stack first. Re-platforming is sometimes the right long-term answer, but most storefronts have 40-60% performance headroom achievable without a platform change.
How long does a performance engagement take?
An audit takes one week. A focused optimisation sprint is typically 2-4 weeks. Ongoing monitoring retainers run month-to-month.
What do you use for measurement?
We use a combination of Lighthouse CI, WebPageTest, real-user monitoring (RUM) via Datadog or custom analytics, and Google Search Console CWV data. We measure before, during and after every change.
Can you integrate performance budgets into our CI pipeline?
Yes - setting up automated performance budgets in CI is a standard deliverable on all our performance projects. We configure Lighthouse CI thresholds that fail builds when key metrics regress.

Still have questions?

Talk to our team - we reply within one business day.

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