73% less downtime. 103% more mobile conversion. Same platform, transformed.
How Divante took over hosting, optimised the Magento stack, and rebuilt mobile UX for Odlo — the Swiss premium sportswear brand — delivering a 103% mobile conversion uplift, a 30% overall conversion increase, and a 46% revenue increase.
Background
Odlo is a Swiss premium sportswear brand with 70 years of heritage, sold in 25 countries across Europe and beyond. The company builds technical base layers, mid layers, and outerwear for professional athletes and outdoor enthusiasts — a premium audience with high expectations for both product quality and digital experience. Despite a strong product and brand, Odlo's online store was underperforming significantly relative to its traffic volume.
The relationship with Divante began at the end of 2015 with a code review and server migration audit. A UX audit quickly revealed a compound set of technical and usability issues that were suppressing conversion rates and creating a poor experience particularly on mobile.
The Challenge
The Odlo Magento store had multiple layers of problems that needed addressing simultaneously:
- Server instability — downtime incidents were frequent and visible to customers
- A poorly optimised database structure causing slow page loads and synchronisation issues
- Security vulnerabilities that had accumulated without systematic remediation
- Mobile UX that failed to meet the standard expected by premium sportswear shoppers, who skewed younger and mobile-native
- Graphics that had not been optimised for web delivery, contributing to slow load times
- A checkout module that was not adapted for mobile use
Our Solution
Divante took over hosting and provisioned new servers with optimised infrastructure configuration. The database structure was audited and refactored to resolve synchronisation issues and improve query performance. Security vulnerabilities were identified and resolved systematically.
On the frontend, a programme of targeted UX improvements was implemented over four months: all graphics were optimised for faster delivery; the responsive layout of the homepage and search results pages was rebuilt; a new mobile-friendly checkout module was implemented to replace the desktop-first checkout that was causing mobile drop-off. The improvements were data-driven — each change was tied to identified friction points from the UX audit, not general best-practice assumptions.
Impact & Results
- Server downtime decreased by 73%
- Server errors reduced by 98%
- Mobile conversion rate increased by 103%
- Mobile traffic grew by 26%
- Overall conversion rate increased by 30%
- The number of transactions grew by 47%
- Revenue increased by 46%
- Revenue from the youngest user group — the most mobile-native cohort — tripled
The relationship between Odlo and Divante has proven to be very successful over the last year. Since the beginning of the collaboration, Divante has gotten to know our technical environment, internal workflows, and goals. Married with our data-driven commercial strategy, this has produced very positive results.