Open Loyalty

Divante builds enterprise loyalty programmes on Open Loyalty — the open-source, API-first loyalty and gamification platform. Flexible mechanics, deep integrations, global scale.

500+
Deployments
Open source
MIT licensed
30+
Native integrations
5+ yrs
In production
Trusted by

Flexible loyalty mechanics for every business model.

Open Loyalty was designed for teams that outgrow simple points-and-rewards programmes. It exposes every loyalty mechanic as a composable API that plugs into any commerce stack — with no per-member fees and no artificial ceilings on programme complexity.

Divante implements Open Loyalty for clients ranging from grocery retailers running multi-million-member schemes to B2B distributors that need loyalty tied to procurement workflows. We handle discovery, implementation, integrations, data migration and long-term platform ownership.

Capabilities

Open Loyalty capabilities

Points & tiering

Configurable points economy with expiry rules, tier thresholds and soft/hard tiers for member segmentation.

Missions & challenges

Time-limited missions, streaks and gamification challenges that drive repeat visits and incremental spend.

Referral & social

First-party referral engine with configurable reward splits, fraud controls and attribution tracking.

Rewards & vouchers

Reward catalogue management, dynamic voucher generation and third-party rewards via partner API.

Analytics & segmentation

Reporting on earn/burn rates, member LTV and programme ROI. Export to any BI tool.

Multi-system integration

Pre-built connectors for Salesforce, SAP, Oracle and any eCommerce platform.

Our process.

01

Programme design

Define the loyalty mechanics, earning rules, tier structure and reward catalogue that fit your business goals and customer behaviour.

02

Integration & migration

Connect Open Loyalty to your POS, eCommerce platform and CRM. Migrate historical transaction data to seed member tiers from day one.

03

Member portal & touchpoints

Build or integrate member-facing UIs — portal, embedded wallet, mobile app — using the Open Loyalty REST API.

04

Launch & optimisation

Go live, then run continuous A/B tests on earning and redemption mechanics to maximise programme ROI.

Technology

Technology foundation

The tools and frameworks powering production deployments.

PHP
Symfony
Docker
Kubernetes
PostgreSQL
Redis
React
TypeScript
Case Studies

Selected client work.

AI-powered eCommerce platform transforming recruitment advertising

Custom AI-driven product matching, dynamic storefronts and checkout optimisation for Germany's largest local portal — rebuilt from the ground up in 14 months.

↑ 3× conversion rate uplift
Read case study →

Yelmo: digital order picking saves 4.7 million print-outs a year

Mobile-first SAP integration that replaced paper-based warehouse workflows across 3 distribution centres.

4.7M print-outs eliminated annually
Read case study →

myAPP reaches 12,000 employees across a global steel empire

Unified employee self-service portal deployed across 50 countries for one of Europe's largest steelmakers.

12,000+ daily active users
Read case study →
All case studies →

Frequently asked questions

Everything you need to know before we talk.

How does Open Loyalty compare to a SaaS loyalty platform?
SaaS platforms charge per-member fees and cap programme complexity. Open Loyalty is self-hosted, with a one-time implementation cost and no per-member fees. You own the data and can build any mechanic the API supports.
What eCommerce platforms does Open Loyalty integrate with?
We have built production integrations with Shopify Plus, commercetools, Adobe Commerce, SAP Commerce, BigCommerce and VTEX. The REST API makes any integration achievable in 4–8 weeks.
Can we migrate data from our existing loyalty programme?
Yes — data migration is a standard part of our implementation scope. We handle member profiles, point balances, tier histories and transaction records, with a reconciliation audit before go-live.
What does a typical Open Loyalty implementation take?
A standard B2C programme with three tiers, a rewards catalogue and one eCommerce integration typically takes 10–16 weeks. B2B or multi-country programmes take 20–28 weeks.
Do you offer hosting and managed operations?
Yes — fully managed cloud hosting on AWS/GCP/Azure with 99.9% SLA, automated backups, security patching and 24/7 on-call support.

Still have questions?

Talk to our team — we reply within one business day.

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