The app that turns remote sales calls into closed deals.
Meetsales is a B2B video sales platform — purpose-built for sales reps who need to meet clients online, present products, negotiate prices, and complete orders without losing the human quality of a face-to-face meeting. Divante’s design team led the full product design: UX research, interaction design, motion, and production-ready UI specification.
Background
B2B sales — particularly in sectors with complex catalogues, custom pricing, and long relationship cycles — has historically depended on in-person meetings. A sales rep arrives, shows a physical catalogue, discusses pricing in confidence, and walks away with a signed order. The transition to remote work created a genuine gap: generic video-conferencing tools like Zoom or Teams were built for meetings, not for the specific choreography of a B2B sales session.
Meetsales was conceived to bridge that gap: a purpose-built platform where a sales rep can open a video call, navigate a shared product catalogue, present items, annotate prices, and guide the client through to a completed order — all within a single, designed experience.
Our Approach
The design challenge was significant: Meetsales needed to feel familiar enough that sales reps could adopt it without retraining, while being different enough from generic video tools to justify the switch. The solution was a soft UI aesthetic — rounded, warm, and clearly human — that deliberately avoided the sterile, transactional feel of most B2B software.
The core interaction model puts the product catalogue and the video feed in co-equal positions: neither is subordinate to the other. A sales rep can present products, toggle into price-negotiation mode, and then move the client into an order confirmation view when agreement is reached. The entire session — the products discussed, the prices agreed, the order — is captured automatically.
Divante delivered motion design alongside the static UI: key interactions — product card reveals, price confirmation animations, order completion transitions — were prototyped in After Effects to give the development team precise specification for how the UI should feel in motion.
Deliverables
- Full UX research and user journey mapping
- Interaction design for the complete sales session flow
- Soft UI component library and design system in Figma
- Motion design specification for key transitions and micro-interactions in After Effects
- Prototype and developer handoff documentation