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Social Media

Social media are often the first step on the buyers’ journey. See how to effectively incorporate them in your business and how they’re connected with the mobile-first approach in eCommerce.

Fashion eCommerce m-Commerce mobile-first eCommerce Social Media

Instagram Checkout – huge business potential or a danger for eCommerce?

Magdalena Zaremba, 27/03/2019

Instagram was created to inspire users by sharing very aesthetic photos (mainly food and fashion outfits), but that’s old history. With the newly-launched Instagram checkout…

Fashion eCommerce mobile-first eCommerce Social Media

Building a successful buyer’s journey that begins with Instagram

Magdalena Zaremba, 29/01/2019

Over ⅓ of customers declares that they were inspired by products first presented on Instagram. It is an important step, and often the first, in…

Fashion eCommerce Omnichannel Social Media Strategy

Omnichannel in Fashion Industry – Benchmark study of European brands

Tom Karwatka, 16/03/2017

We surveyed 40 eShops from 4 European countries: The UK, The Netherlands, Sweden and Germany for 16 Omnichannel Factors. Customer Loyalty…

Big Data eCommerce trends Omnichannel Social Media Strategy Technology UX

E-commerce Trends From 2015 to 2016

Bogusia Prusik, 13/01/2016

Every year our specialists gather the most significant trends in the e-commerce world. Obviously, we couldn’t disappoint you this time either. Here I present to…

e-Commerce eCommerce news m-Commerce mobile-first eCommerce Social Media Technology

eCommerce News You Can’t Miss this Week

Mati Polak, 04/12/2015

This week we have a short version of the news. After Black Friday and Cyber Monday the numbers are in and this year it has…

eMarketing Social Media Startups Strategy

The confession of an e-commerce manager: 7 mistakes I won’t make again

Tom Karwatka, 24/07/2015

In 2007 I opened my own internet store. We were selling lamps, chandeliers and light bulbs. After couple of years I managed to sell this…

e-Commerce eMarketing Social Media

The analysis of Facebook: shopping preferences

Oskar Berezowski, 12/02/2015

Effective searching for customers often starts with defining their preferences or interests. Facebook is now a perfect place to get those informations about people we…

Social Media Strategy

Framework in e-commerce – increase your sales and efficiency. part 1

Karol Bzik, 21/01/2015

How do we see sales building in e-commerce? Initially we prepare the platform for designing, tests with users, implementation and integration with the sales-warehouse system.