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Social media are often the first step on the buyers’ journey. See how to effectively incorporate them in your business and how they’re connected with the mobile-first approach in eCommerce.

Fashion eCommerce m-Commerce mobile-first eCommerce Social Media

Instagram Checkout – huge business potential or a danger for eCommerce?

Magdalena Zaremba, 27/03/2019

Instagram was created to inspire users by sharing very aesthetic photos (mainly food and fashion outfits), but that’s old history. With the newly-launched Instagram checkout…

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Fashion eCommerce mobile-first eCommerce Social Media

Building a successful buyer’s journey that begins with Instagram

Magdalena Zaremba, 29/01/2019

Over ⅓ of customers declares that they were inspired by products first presented on Instagram. It is an important step, and often the first, in…

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Fashion eCommerce Omnichannel Social Media Strategy

Omnichannel in Fashion Industry – Benchmark study of European brands

Tom Karwatka, 16/03/2017

We surveyed 40 eShops from 4 European countries: The UK, The Netherlands, Sweden and Germany for 16 Omnichannel Factors. Customer Loyalty…

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Big Data eCommerce trends Omnichannel Social Media Strategy Technology UX

E-commerce Trends From 2015 to 2016

Bogusia Prusik, 13/01/2016

Every year our specialists gather the most significant trends in the e-commerce world. Obviously, we couldn’t disappoint you this time either. Here I present you…

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e-Commerce m-Commerce mobile-first eCommerce News Social Media Technology

eCommerce News You Can’t Miss this Week

Mati Polak, 04/12/2015

This week we have a short version of the news. After Black Friday and Cyber Monday the numbers are in and this year it has…

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eMarketing Social Media Startups Strategy

The confession of an e-commerce manager: 7 mistakes I won’t make again

Tom Karwatka, 24/07/2015

In 2007 I opened my own internet store. We were selling lamps, chandeliers and light bulbs. After couple of years I managed to sell this…

The analysis of Facebook: shopping preferences

Oskar Berezowski, 12/02/2015

Effective searching for customers often starts with defining their preferences or interests. Facebook is now a perfect place to get those informations about people we…

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Social Media Strategy

Framework in e-commerce – increase your sales and efficiency. part 1

Karol Bzik, 21/01/2015

How do we see sales building in e-commerce? Initially we prepare the platform for designing, tests with users, implementation and integration with the sales-warehouse system.

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