In this category you’ll find articles, news and updates about social commerce and how it changes the digital landscape. Stories of successful brands, social commerce techniques and digital trends that use social media as a tool and channel to sell more effectively. Read how social commerce is changing and how it can bring more value to your online shop.
Fashion in ecommerce articles Mobile-first ecommerce Social ecommerce
Instagram Checkout – huge business potential or a danger for eCommerce?
Instagram was created to inspire users by sharing very aesthetic photos (mainly food and fashion outfits), but that’s old history. With the newly-launched Instagram checkout…
Fashion in ecommerce articles Mobile-first ecommerce Social ecommerce
Building a successful buyer’s journey that begins with Instagram
Over ⅓ of customers declares that they were inspired by products first presented on Instagram. It is an important step, and often the first, in…
Ecommerce strategy Fashion in ecommerce articles Omnichannel Social ecommerce
Omnichannel in Fashion Industry – Benchmark study of European brands
We surveyed 40 eShops from 4 European countries: The UK, The Netherlands, Sweden and Germany for 16 Omnichannel Factors. Customer Loyalty…
Ecommerce articles Ecommerce strategy eCommerce trends Omnichannel Social ecommerce Technology in ecommerce UX in ecommerce
E-commerce Trends From 2015 to 2016
Every year our specialists gather the most significant trends in the e-commerce world. Obviously, we couldn’t disappoint you this time either. Here I present to…
Ecommerce articles Mobile-first ecommerce Social ecommerce Technology in ecommerce
eCommerce News You Can’t Miss this Week
This week we have a short version of the news. After Black Friday and Cyber Monday the numbers are in and this year it has…
E marketing in ecommerce Ecommerce strategy Social ecommerce Startups in ecommerce
The confession of an e-commerce manager: 7 mistakes I won’t make again
In 2007 I opened my own internet store. We were selling lamps, chandeliers and light bulbs. After couple of years I managed to sell this…
E marketing in ecommerce Ecommerce articles Social ecommerce
The analysis of Facebook: shopping preferences
Effective searching for customers often starts with defining their preferences or interests. Facebook is now a perfect place to get those informations about people we…
Ecommerce articles Ecommerce strategy Social ecommerce
Framework in e-commerce – increase your sales and efficiency. part 1
How do we see sales building in e-commerce? Initially we prepare the platform for designing, tests with users, implementation and integration with the sales-warehouse system.
