How we translated Airlines Coalition Loyalty Program into the concept of Emirates Crypto Wallet
Nowadays, most of us are crazy about traveling. We use plenty of travel applications including numerous loyalty programs that help us to get the most…
Loyalty Program
How can brands prolong this customers engagement and build a long-term relationship? Loyalty programs are the answer. In this section, we present inspiring loyalty programs from various industries and practical techniques to build a successful loyalty program in eCommerce.
13 loyalty referral programs – benchmark overview
Nowadays, as customers become more and more demanding, the most crucial thing for every business is to gain trust. Creating a bond with people who…
Top 10 banks’ loyalty programs in the world
Key players in the banking industry use loyalty programs to bond customers and create strong relationships. We compare the earning and rewarding mechanisms of the…
VIB loyalty program from Sephora – benchmark study
When designing a loyalty program, great many inspirations and lessons can be found within existing benchmarks. Today we’re taking an examination of Sephora’s VIB loyalty…
How eCommerce is not keeping up with Millennials and Gen Z and loses revenue
Brands give too little attention to young generations in loyalty programs, and they might be leaving a lot of money on the table…
Top 10 eCommerce loyalty programs
Acquiring new items excites customers across the world, but how can brands prolong this positive emotion and turn it into a long-term relationship? The answer…
How to design an effective loyalty solution with Loyalty Canvas?
Sometimes it’s hard to define how we can improve loyalty among our customers. That’s why we have developed a simple framework where you can clarify…
Churn prevention techniques for mid and large size startups
Winning clients in a startup is definitely hard work. So fighting with churn is as crucial as winning new clients. At Open Loyalty, we…
How can loyalty programs improve your business?
An effective way for retailers to improve customer retention is to implement loyalty programs at their stores. Satisfied loyalty programme members will…
Why loyalty becomes a pain for retailers
Loyalty to retailers has gone down and has deeply affected stores’ revenues. The following posts explore the effects of a decrease in loyalty, and discuss…
What works for Loyalty Programs around the World
We built OpenLoyalty.io based on some complex research we have done (40+ retailers). During that research, we were looking for elements that don’t work…
Loyalty Program – instead of resigning try our approach
We all know that selling to an existing customer is several times cheaper than acquiring a new one. Meanwhile, many companies still don’t use the…
Customer Experience Fashion eCommerce Loyalty Program Magento Omnichannel Social Media Strategy UX
Omnichannel in Fashion Industry – Benchmark study of European brands
We surveyed 40 eShops from 4 European countries: The UK, The Netherlands, Sweden and Germany for 16 Omnichannel Factors. Customer…
Why loyalty programs don’t work?
I spent the whole holiday analyzing loyalty programs and talking to their managers. I conducted 36 interviews. Below, I present the conclusions that I gathered. I…