Loyalty Program

How can brands prolong this customers engagement and build a long-term relationship? Loyalty programs are the answer. In this section, we present inspiring loyalty programs from various industries and practical techniques to build a successful loyalty program in eCommerce.

Customer Experience Loyalty Program

Relationships, not one-time deals! How customer lifecycle marketing can bring real benefits to your company.

Kaja Grzybowska, 17/12/2019

The sheer amount of data provided by the internet makes it easy to lose sight of the forest for the trees and to focus purely…

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Design DVNT Stories Loyalty Program UX

How we translated Airlines Coalition Loyalty Program into the concept of Emirates Crypto Wallet

Svetlana Havaka, 11/09/2019

Nowadays, most of us are crazy about traveling. We use plenty of travel applications including numerous loyalty programs that help us to get the most…

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Loyalty Program

13 loyalty referral programs – benchmark overview

Daria Jabłońska, 15/02/2019

Nowadays, as customers become more and more demanding, the most crucial thing for every business is to gain trust. Creating a bond with people who…

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Loyalty Program

Top 10 banks’ loyalty programs in the world

Daria Jabłońska, 01/02/2019

Key players in the banking industry use loyalty programs to bond customers and create strong relationships. We compare the earning and rewarding mechanisms of the…

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Loyalty Program

VIB loyalty program from Sephora – benchmark study

Daria Jabłońska, 18/01/2019

When designing a loyalty program, great many inspirations and lessons can be found within existing benchmarks. Today we’re taking an examination of Sephora’s VIB loyalty…

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Loyalty Program

How eCommerce is not keeping up with Millennials and Gen Z and loses revenue

Daria Jabłońska, 04/01/2019

Brands give too little attention to young generations in loyalty programs, and they might be leaving a lot of money on the table…

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Loyalty Program

Top 10 eCommerce loyalty programs

Daria Jabłońska, 06/12/2018

Acquiring new items excites customers across the world, but how can brands prolong this positive emotion and turn it into a long-term relationship? The answer…

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Loyalty Program Tools UX

How to design an effective loyalty solution with Loyalty Canvas?

Karol Bzik, 19/04/2018

Sometimes it’s hard to define how we can improve loyalty among our customers. That’s why we have developed a simple framework where you can clarify…

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Loyalty Program Startups

Churn prevention techniques for mid and large size startups

Tom Karwatka, 26/02/2018

Winning clients in a startup is definitely hard work. So fighting with churn is as crucial as winning new clients. At Open Loyalty, we…

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e-Commerce Loyalty Program

How can loyalty programs improve your business?

Agata Młodawska, 07/09/2017

An effective way for retailers to improve customer retention is to implement loyalty programs at their stores. Satisfied loyalty programme members will…

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Loyalty Program

Why loyalty becomes a pain for retailers

Agata Młodawska, 24/08/2017

Loyalty to retailers has gone down and has deeply affected stores’ revenues. The following posts explore the effects of a decrease in loyalty, and discuss…

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Loyalty Program

What works for Loyalty Programs around the World

Tom Karwatka, 03/08/2017

We built our loyalty software – Open Loyalty, based on some complex research we have done (40+ retailers). During that research, we were…

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Loyalty Program

Loyalty Program – instead of resigning try our approach

Tom Karwatka, 29/06/2017

We all know that selling to an existing customer is several times cheaper than acquiring a new one. Meanwhile, many companies still don’t use the…

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Loyalty Program

Why loyalty programs don’t work?

Tom Karwatka, 15/09/2016

I spent the whole holiday analyzing loyalty programs and talking to their managers. I conducted 36 interviews. Below, I present the conclusions that I gathered. I…