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Fashion eCommerce

Fashion eCommerce

Looking for pioneers in the eCommerce world? Turn towards the fashion industry, which not only is one of the biggest sectors in online sales, but also one of the first to adopt innovations in eCommerce to boost sales and answer the users’ needs.

In this section, we present the latest trends used in the fashion industry (like social shopping, augmented reality and bots), its performance and results in the case studies.

Fashion eCommerce Strategy

Fashion retailers and coronavirus: Tips for offsetting the loss of in-store trading

Tom Karwatka, 16/03/2020

The continuing and dynamic situation surrounding coronavirus is a threat to people and the economy. Industry by industry, starting with fashion retail, I will be…

eCommerce trends Fashion eCommerce

eCommerce trends triumphant in the fashion industry & Lyst Index

Aleksandra Kwiecień, 25/10/2019

The fashion industry is the first to incorporate the latest trends, also in the scope of technology. Augmented reality, cloud solutions, or maybe anti-theft accessories?…

eCommerce trends Fashion eCommerce

Examples of AR-powered virtual try ons in the fashion industry

Aleksandra Kwiecień, 10/10/2019

This year, the fashion industry got crazy about virtual try-on. Having a smartphone in hand allow their customers to see themselves in the latest pair…

Case study Fashion eCommerce

The Story of Kubota brand activation and winning mobile sales

Krzysztof Basel, 08/10/2019

From importing boxes of slide sandals from China via the Trans-Siberian Railway, to selling 15 mln products a year, to starting almost from the beginning…

eCommerce trends Fashion eCommerce

Startling business models that will soon change fashion eCommerce

Ola Mazur, 05/07/2019

The fashion industry is innovating and making a big impact on today’s eCommerce. What are the new, and surprising business models that stand behind this…

Fashion eCommerce m-Commerce mobile-first eCommerce Social Media

Instagram Checkout – huge business potential or a danger for eCommerce?

Magdalena Zaremba, 27/03/2019

Instagram was created to inspire users by sharing very aesthetic photos (mainly food and fashion outfits), but that’s old history. With the newly-launched Instagram checkout…

Fashion eCommerce mobile-first eCommerce

Instagram and influencers for driving revenue in mCommerce

Magdalena Zaremba, 07/03/2019

In July 2018, Instagram exceeded 500 million daily active users. The ultrafast development of Instagram contributed to the creation of microblogs and to the…

eCommerce trends Fashion eCommerce

Augmented Reality for delivering a customer-first experience in the fashion industry

Artur Wala, 05/02/2019

In the years to come, AR will impact all industries on the market. What I believe is that the fashion industry is the first to…

Fashion eCommerce mobile-first eCommerce Social Media

Building a successful buyer’s journey that begins with Instagram

Magdalena Zaremba, 29/01/2019

Over ⅓ of customers declares that they were inspired by products first presented on Instagram. It is an important step, and often the first, in…

Case study Fashion eCommerce PWA

Building Malianta’s online fashion brand with Vue Storefront (case study)

Aleksandra Kwiecień, 09/01/2019

Willing to build an online fashion brand, Malianta took a year to test out different sales models and eCommerce solutions. In the end, they decided…

e-Commerce implementation eCommerce trends Fashion eCommerce PWA

Top 10 progressive web apps in the fashion industry

Aleksandra Kwiecień, 18/10/2018

Today’s fashion enthusiasts follow their favorite brands and designers with a smartphone in their hand. Instagram and other social media offering excellent mobile-first experiences encourage…

eCommerce trends Fashion eCommerce PWA

Why should the fashion industry care about PWA?

Tom Karwatka, 16/10/2018

For the fashion industry, mobile is super-important. There’s no doubt about the long hours that fashion lovers spend on mobile in search of the hottest…

Case study eCommerce trends Fashion eCommerce Omnichannel Strategy

Love, Bonito is the eCommerce-first fashion brand

Tom Karwatka, 23/08/2018

Being at Meet Magento Indonesia recently, I had the pleasure to hear the presentation of Bianca Lee, C-Level Executive from Love, Bonito. The project started…

Case study eCommerce trends Fashion eCommerce mobile-first eCommerce

Nike just shaped the future of retail with mobile-first commerce

Tom Karwatka, 04/06/2018

In the last few years, Adidas’ market share and gross margin have increased significantly. Adidas’ sales were particularly strong in the U.S. (double-digit growth) which…