The Story of Kubota brand activation and winning mobile sales
From importing boxes of slide sandals from China via the Trans-Siberian Railway, to selling 15 mln products a year, to starting almost from the beginning…
Fashion eCommerce
Looking for pioneers in the eCommerce world? Turn towards the fashion industry, which not only is one of the biggest sectors in online sales, but also one of the first to adopt innovations in eCommerce to boost sales and answer the users’ needs.
In this section, we present the latest trends used in the fashion industry (like social shopping, augmented reality and bots), its performance and results in the case studies.
eCommerce trends Fashion eCommerce
Startling business models that will soon change fashion eCommerce
The fashion industry is innovating and making a big impact on today’s eCommerce. What are the new, and surprising business models that stand behind this…
Fashion eCommerce m-Commerce mobile-first eCommerce Social Media
Instagram Checkout – huge business potential or a danger for eCommerce?
Instagram was created to inspire users by sharing very aesthetic photos (mainly food and fashion outfits), but that’s old history. With the newly-launched Instagram checkout…
Fashion eCommerce mobile-first eCommerce
Instagram and influencers for driving revenue in mCommerce
In July 2018, Instagram exceeded 500 million daily active users. The ultrafast development of Instagram contributed to the creation of microblogs and to the…
eCommerce trends Fashion eCommerce
Augmented Reality for delivering a customer-first experience in the fashion industry
In the years to come, AR will impact all industries on the market. What I believe is that the fashion industry is the first to…
Fashion eCommerce mobile-first eCommerce Social Media
Building a successful buyer’s journey that begins with Instagram
Over ⅓ of customers declares that they were inspired by products first presented on Instagram. It is an important step, and often the first, in…
Case study Fashion eCommerce PWA
Building Malianta’s online fashion brand with Vue Storefront (case study)
Willing to build an online fashion brand, Malianta took a year to test out different sales models and eCommerce solutions. In the end, they decided…
e-Commerce implementation eCommerce trends Fashion eCommerce PWA
Top 10 progressive web apps in the fashion industry
Today’s fashion enthusiasts follow their favorite brands and designers with a smartphone in their hand. Instagram and other social media offering excellent mobile-first experiences encourage…
eCommerce trends Fashion eCommerce PWA
Why should the fashion industry care about PWA?
For the fashion industry, mobile is super-important. There’s no doubt about the long hours that fashion lovers spend on mobile in search of the hottest…
Case study eCommerce trends Fashion eCommerce Omnichannel Strategy
Love, Bonito is the eCommerce-first fashion brand
Being at Meet Magento Indonesia recently, I had the pleasure to hear the presentation of Bianca Lee, C-Level Executive from Love, Bonito. The project started…
Case study eCommerce trends Fashion eCommerce mobile-first eCommerce
Nike just shaped the future of retail with mobile-first commerce
In the last few years, Adidas’ market share and gross margin have increased significantly. Adidas’ sales were particularly strong in the U.S. (double-digit growth) which…
Meet La Nature – a jewelry eCommerce with 0.1 s loading time on mobile
La Nature offers magnificent jewelry, but the most precious thing lies in their eCommerce. The online store is extremely fast thanks to the Vue Storefront…
e-Commerce implementation Fashion eCommerce PWA
A Proof of Concept for PWA in Special’s fashion store
Meet Special – the Italian fashion retailer. They wanted to enchant their customers with a unique user experience while shopping online. In just a couple…
Design eCommerce trends Fashion eCommerce UX
8 Spring 2017 trends in web design
Along with the start of spring, designers look for new opportunities that would distinguish their work from the competition. What’s new and what will return…