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eMarketing

eMarketing

From content marketing, social media, email campaigns, to the latest marketing trends – all about proven tools and strategies, as well as, quick-win solutions for marketing managers in B2C and B2B eCommerce.

eMarketing

The Story of Rebranding Divante

Tim Clayton, 07/02/2020

For over ten years, Divante has empowered eCommerce by delivering bespoke and open-source solutions to leading brands all over the world. Our dynamic, double-digit growth…

eMarketing

Great eCommerce content marketing campaigns in 2019

Magdalena Zaremba, 19/12/2019

Some online sellers may say that tech is king now—but it is content that drives the web. Behind every great brand is a huge portion…

eCommerce trends eMarketing

Proven content marketing strategies for mobile commerce

Daniel Bishop, 13/12/2018

The content marketing stays among top 10 eCommerce Trends in 2019. Online sellers use more advanced content strategies but also adjust them to users…

eMarketing mobile-first eCommerce PWA

10 benefits of Progressive Web Apps for CMOs

Tom Karwatka, 30/10/2018

Progressive Web Apps could be treated as a technology thing for CTOs but they can give the biggest wins for Chief Marketing Officers. In this…

eMarketing Tools

How to approach a localized international email marketing campaigns?

Rae Steinbach, 14/08/2018

Expanding your business into international markets can provide lucrative opportunities. The US may have a huge share of the global market, but there’s still…

eMarketing Tools

eCommerce competitor analysis roadmap with related tools

Mert Gencler, 02/04/2018

Working with products that you love in your eCommerce business is a dream for many. Competition mapping and competitor analysis are very important to do…

Case study eMarketing PWA Technology

How to drive business results with PWA?

Agata Młodawska, 20/02/2018

To convince you that Progressive Web Apps can bring astonishing business results we prepared 4 case studies from Beauty and Food industry. …

eMarketing

How to manage content in your eCommerce

Tom Karwatka, 23/11/2017

Recently, I heard from Matchesfashion.com that 35% of their revenue is driven by content. This is quite an impressive number but also an important trend…

B2B eCommerce Customer Experience eMarketing Tools

Turning B2B On-Site Search Into an Efficient Marketing Tool

Anna Korolekh, 29/03/2017

For most product-related websites, an on-site search option has become a standard feature, regardless of whether they sell to ordinary shoppers or to business customers.

eMarketing Omnichannel Strategy UX

3 quotes from Sam Hurley we totally agree with

Agata Młodawska, 04/10/2016

This article was inspired by Sam Hurley, one of the most recognizable digital influencers, who published How To Intercept, Adapt and Influence the Customer…

eMarketing Interview Startups Strategy

Convert leads into clients: how a lead generation company does it

Dariya Oliynyk, 14/07/2016

One moment of the customer journey is especially important and requires some extra attention. It’s the stage when a potential client has just got interested…