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eMarketing

From content marketing, social media, email campaigns, to the latest marketing trends – all about proven tools and strategies, as well as, quick-win solutions for marketing managers in B2C and B2B eCommerce.

eMarketing

Great eCommerce content marketing campaigns in 2019

Magdalena Zaremba, 19/12/2019

Some online sellers may say that tech is king now—but it is content that drives the web. Behind every great brand is a huge portion…

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eCommerce trends eMarketing

Proven content marketing strategies for mobile commerce

Daniel Bishop, 13/12/2018

The content marketing stays among top 10 eCommerce Trends in 2019. Online sellers use more advanced content strategies but also adjust them to users…

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eMarketing mobile-first eCommerce PWA

10 benefits of Progressive Web Apps for CMOs

Tom Karwatka, 30/10/2018

Progressive Web Apps could be treated as a technology thing for CTOs but they can give the biggest wins for Chief Marketing Officers. In this…

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eMarketing Tools

How to approach a localized international email marketing campaigns?

Rae Steinbach, 14/08/2018

Expanding your business into international markets can provide lucrative opportunities. The US may have a huge share of the global market, but there’s still…

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eMarketing Tools

eCommerce competitor analysis roadmap with related tools

Mert Gencler, 02/04/2018

Working with products that you love in your eCommerce business is a dream for many. Competition mapping and competitor analysis are very important to do…

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Case study eMarketing PWA Technology

How to drive business results with PWA?

Agata Młodawska, 20/02/2018

To convince you that Progressive Web Apps can bring astonishing business results we prepared 4 case studies from Beauty and Food industry. …

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eMarketing

How to manage content in your eCommerce

Tom Karwatka, 23/11/2017

Recently, I heard from Matchesfashion.com that 35% of their revenue is driven by content. This is quite an impressive number but also an important trend…

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B2B Customer Experience eMarketing Tools

Turning B2B On-Site Search Into an Efficient Marketing Tool

Anna Korolekh, 29/03/2017

For most product-related websites, an on-site search option has become a standard feature, regardless of whether they sell to ordinary shoppers or to business customers.

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eMarketing Omnichannel Strategy UX

3 quotes from Sam Hurley we totally agree with

Agata Młodawska, 04/10/2016

This article was inspired by Sam Hurley, one of the most recognizable digital influencers, who published How To Intercept, Adapt and Influence the Customer…

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eMarketing Interview Startups Strategy

Convert leads into clients: how a lead generation company does it

Dariya Oliynyk, 14/07/2016

One moment of the customer journey is especially important and requires some extra attention. It’s the stage when a potential client has just got interested…

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