Startups Strategy

How should startups work with banks and fin-tech giants?

Tom Karwatka, 12/12/2019

I had the opportunity to be part of some inspiring roundtables during the MoneyX Conference that took place as part of this year’s @WebSummit. While…

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Strategy

Why are eCommerce companies now also software companies?

Tom Karwatka, 21/11/2019

I remember the times when Amazon started its AWS. It was just an idea, and then it became the biggest cloud business of today. From…

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eCommerce trends Pimcore

Content management tools for Magento-based DTC brands

Tom Karwatka, 16/04/2019

Brands that have decided to be pioneers in DTC are winning the market. The direct to consumer trend started in the US and now…

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Pimcore Strategy

Building a successful product in an agency

Tom Karwatka, 09/04/2019

The wisdom of the crowd is that it is almost impossible to build your own product if you are running an agency business. We’ve built…

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Magento PWA

Why should anyone use Vue Storefront if there is PWA Studio by Magento?

Tom Karwatka, 12/02/2019

I’m a big fan of the MageTalk Podcast. Kalen and Phillip are adding an important independent voice across the Magento world. We all appreciate that!…

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PWA

PWA for eCommerce. Buy or build?

Tom Karwatka, 23/11/2018

With every new tech, there is always the question: should we build it or buy it? We’ve built dedicated PWA frontends, and we’ve built a…

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Budgeting PWA

ROI of Progressive Web Apps in eCommerce

Tom Karwatka, 13/11/2018

More and more shoppers are interested in Progressive Web Apps for mCommerce. Clients are asking about the return on investment. In this article, I will…

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Strategy

How I used Deep Work to enjoy being CEO again

Tom Karwatka, 08/11/2018

Finding joy in the routine work of a CEO isn’t easy, but isn’t impossible either. Here’s my way. Being busy I’m CEO of Divante, an…

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eMarketing mobile-first eCommerce PWA

10 benefits of Progressive Web Apps for CMOs

Tom Karwatka, 30/10/2018

Progressive Web Apps could be treated as a technology thing for CTOs but they can give the biggest wins for Chief Marketing Officers. In this…

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m-Commerce mobile-first eCommerce

Optimizing mobile-commerce conversion rates (CRO for mCommerce)

Tom Karwatka, 25/10/2018

Even though mobile traffic and time spent on mobile is much higher than on desktop, conversion rates on desktop are still higher. Retailers are encountering…

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Microservices Strategy

The survival guide for a new CTO

Tom Karwatka, 23/10/2018

So you just started as a CTO and you feel this mix of being excited and scared. This is a survival guide for you! We’ve…

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eCommerce trends Fashion eCommerce PWA

Why should the fashion industry care about PWA?

Tom Karwatka, 16/10/2018

For the fashion industry, mobile is super-important. There’s no doubt about the long hours that fashion lovers spend on mobile in search of the hottest…

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PWA Strategy

You aren’t ready for your new clients. 99% chance.

Tom Karwatka, 11/10/2018

52.2% – this is how much online traffic comes from mobile. It’s no surprise that all new traffic sources are mobile first. But are existing…

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e-Commerce implementation Tools

Design Ops – Design Systems in practice

Tom Karwatka, 10/10/2018

In many companies, even with the SCRUM methodology in place, the design process itself is still a waterfall process. Even if design is also an…

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