We have prepared a summary of e-Commerce trends from 2013 to 2014.  You can download it from Slideshare.

eCommerce Trends 2019. Download free report >

Main eCommerce Trends for 2013 to 2014:

  • Mobile payments – Braintree processes about $4 billion in mobile payments annually for Uber, Airbnb, TaskRabbit and others – source.
  • mCommerce – 52% of tablet users now say that they prefer to shop using a tablet than PC – source.
  • Bitcoin – new possibilities in on-line payments – Over 12,000 businesses and charities accept bitcoin with BitPa – source.
  • New markets – BRIC (Brazil, Russia, India and China) is the future of e-Commerce growth – source.
  • Venture Capital in e-Commerce –  In 2013 589 venture capital deals, agregate value of $5.2bn. The countries that have received the most e-commerce investment during 2013 are: USA ($2bn), China ($800mn), India ($680mn) – source.

Another eCommerce trends:

  • Smarter prices – Amazon is changing prices of some goods even few times a day.  In the future, companies will work harder to put on the intelligent control of the price. You can try tools like WisePricer.
  • SEO -> PPC – “You should consider more traffic sources because Google strategy is “pay per click” and sooner or later – You will pay for all your clicks.” – source
  • e-Mail Marketing – Customer acquisition by email marketing has quadrupled over the last 4 years – source.
  • eCommerce Platforms –  1 of every 4 online businesses choose Magento.
  • Digital Content – Freemium is main acquisition model in software and content – source.
  • Same-day delivery – Amazon found that merely displaying an icon touting same-day availability increased conversions by 20 to 25 percent! – source.
  • Buying local – Shutl couriers make point-to-point deliveries from a store directly to the customer – source.

More you can find on our Slideshare profile.

Tomasz Karwatka

Supervisory Board Member at Divante. Leading industry voice who believes eCommerce can improve our world. Co-founder of Vue Storefront and Open Loyalty, angel investor, and founder of Tech To The Rescue. CEO at Divante eCommerce Technology Company | LinkedIn | Twitter

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