Open Loyalty for Omnichannel

How we built Open Loyalty

We invented Open Loyalty in 2016 and have been continuously developing the solution since then.

Open Loyalty is a customer loyalty software with the API-first approach. Customizable, scalable and secure framework for building loyalty solutions for any eCommerce business.

Challenge - Years ago while we're working with our partners on global eCommerce implementations we've noticed that there are some challenges they have in common. All of them had problems with a high number of one-time buyers (in retail reaching over 70%), never-ending price competition, losing clients to their competitors and the omnichannel gap in which they struggled to include offline data in building users loyalty.
Solution - The idea of building our own solution came in 2016 and grew in our heads for several months. In the end, we knew that in order to deliver top-notch loyalty solutions, we have to build our own product.
Starting point - We needed to create a solid base devoted to scalable and customizable loyalty implementations for eCommerce. Additionally, we had our internal drive to enrich the open-source community and developers-friendly solution.

Rock-solid process

Research

The project started off with four months long market research during which we investigated over 40 existing solutions and interviewed 50 eCommerce companies. We indetified the strong and weak points of other loyalty solutions and match them with customers needs. Then we moved to gather requirements for the future solution solution.

MVP

Having market-oriented requirements, we started to build the MVP version of what in the future would become Open Loyalty. At that time, the project was on the side track, and development prolonged from planned 3 months to over half a year. By the end of 2017, we released MVP version and tested it out with our first customers.

First implementation

The first implementations were crucial, they unveiled many areas to improve, but what's important they proved that our concept meets markets needs. During the next few months, we significantly improved our solution, added various features and integrated it with Magento 1.9. We reached the moment when Open Loyalty could be presented to a wider audience.

Product release

In April'18, we opened our solution to the community. That was an important milestone and one of the best decisions we've made. Open Loyalty leverages modern tech stack, like Symphony, Angular, Elasticseach, Docker or Kubernetes, which attracts developers across the world. With the community engagement push our product forward.

Open Loyalty on timeline

2016, Q3 - Initiation of the project

The idea of building our own solution came in 2016 and grew in our heads for several months. In the end, we knew that in order to deliver top-notch loyalty solutions, we have to build our own product.

2016, Q4 - Market research

The project started off with 4-months long market research during which we investigated over 40 existing solutions and interviewed 50 eCommerce companies.

2017, Q1/Q3 - MVP development process

Having market-oriented requirements, we started to build the MVP version of what in the future would become Open Loyalty. The first implementations were crucial, they unveiled many areas to improve, but what's important they proved that our concept meets markets needs.

2018, Q1 - Accelerating the development process

In April 2018, we opened our solution to the community. That was an important milestone and one of the best decisions we've made. Open Loyalty leverages modern tech stack, like Symphony, Angular, Elasticseach, Docker or Kubernetes, which attracts developers across the world.

2019, Q1 - Releasing Enterprise and Open Source Edition

During the first three years of it was shaped with the user-oriented approach and gained community support. Since it's the first version the product changes a lot and now it is available in Enterprise Edition and Community Edition.

2020 - Mature product

Today, Open Loyalty is mature software for developing dedicated loyalty applications in eCommerce.

enterprise edition

Today, Open Loyalty is mature software for developing dedicated loyalty applications in eCommerce. During the first three years of it was shaped with the user-oriented approach and gained community support. Since it's the first version the product changes a lot and now it is available in Enterprise Edition and Community Edition.

Open Loyalty is ready for constant improvements and optimizations, which is visible with new each Github releases. At the same time, the product is already used in small- and big-scale projects help global eCommerce build customers loyalty and become an industry standard for creating unique and efficient loyalty solutions.

Fast to market - thanks to ready-to-use features and an open architecture your project can be delivered faster

100% customizable - with full access to the source code, you can easily change anything and add your own unique customizations

Developer friendly - dood documentation, development patterns, and good tech-stack provide a great developer experience

Read more abour our customer loyalty software.

ING - Magento-based loyalty program

We were responsible for ongoing operational support of the loyalty program bankujesz-zyskujesz.pl. We took care of the offer in the program, pictures and description of the products. Divante was also responsible for integration of payment and logistics: warehousing and shipping of goods ordered by the customer.

See Case Study of ING

Open Loyalty.
Loyalty program software for any eCommerce

We're proud to be Open Loyalty inventor,
and the largest Open Loyalty services provider.

How we built Open Loyalty

Project scope