SOLAR.com.pl implementation, carried out by Divante from OEX Group, has been qualified for the final stage of Imagine Excellence Awards. The award is granted to the best online stores by Magento Inc., a provider of the leading online sales platform used by over 250 thousand companies around the world.
The project carried out by Divante was nominated for Imagine Excellence Awards for the second time in a row. Last year, TIM.pl e-store implemented by the company was nominated in the Best User Experience for B2B category.
SOLAR is a Polish fashion brand founded in 1989 that distributes its products through nearly 170 retail stores in Poland and 4 stores in Germany and Luxembourg. Since 2012, the company has also conducted sales online through its website.
In 2016, SOLAR decided to migrate its online store to Magento 2 platform. The reason for the change was the need to have a technology that will guarantee stability and rapid business development. At the same time, SOLAR underwent rebranding, so the website also needed a fresh look.
It’s a great honor for us to be nominated to the final stage of Imagine Excellence Awards. Thanks to Magento, our site got a new design consistent with the image and philosophy of the brand, intuitive user experience, responsiveness and guaranteed rapid development based on the latest technology. Implementing Magento and the changes it brought is a continuation of the rebranding process which consistently aims at refreshing the image of our brand. We have been building communication on an international level for several seasons – advertising campaigns, Solar Magazine, unique on the Polish market, a new logo, exclusive design of our retails stores and modern image of our online store create an excellent basis for further activities in the fashion market. In this way, we open ourselves to new customers. – says Aleksandra Danel, Vice President of the Board in Solar Company SA.
Divante began the website migration from previously used Prestashop platform by analyzing behavior of the e-store users with Mouseflow and Google Analytics. After the analytical stage a report was prepared, which became the basis for designing mockups. Using the mockups, Futu Creative design studio prepared graphic design of the website. The software was integrated with Microsoft Navision ERP system.
SOLAR is an example of a Polish brand that is gaining recognition thanks to its excellent design. It doesn’t surprise me that this project was recognized by the American jury – it’s one of the first implementations of Magento 2 in the fashion industry. Modern technology and refined concept of the website have also increased its business indicators – says Tomasz Karwatka, Divante CEO.
This year’s Imagine Excellence Awards is the third edition of the competition. Prizes are awarded in several categories, including Best Omnichannel Implementation, Innovation of the Year, Best Mobile Implementation and Best Web Design. The jury pays particular attention to creative and innovative ideas that combine the needs of users with technical solutions and allow for the implementation of business objectives.
The winners of the competition will be announced on 5th April 2017. The awards ceremony takes place on the same day, during the Imagine Excellence Awards evening gala.
You can find the list of all the nominees for Imagine Excellence Awards on the official Magento blog.