Sendingo for businessweek - effective e-mail marketing
The project included implementation of automatic sales system via e-mail marketing. What is interesting, it concerns both physical and virtual products.
The key goal of the newsletter is to provide valuable financial-political content, unavailable with other publishers. The newsletter delivered each morning is supposed to prepare the subscriber for the following events, which helps him to make better business decisions.
An interesting aspect of the project is automatic composition of newsletter form the content entered to CMS. To make it possible, the newsletter’s template had to be specially prepared because of the dynamic content and multiple configurations.