Divante, a member of the Tell Group and a specialist in e-business solutions, created in its structure a new department responsible for research and development. The new division will deal with developing the product range and optimizing the work of project teams.
Joanna Sieniawska, who is associated with Divante since the beginning of the company, is in charge of the newly created department. She has many years of experience in the areas of research, design, and project management.
We would like to permanently include research and development activities in the company’s strategy. We have great people with high potential in Divante. Now, we are able to gather all their initiatives in one place. Each idea will be analyzed in collaboration with its author – says Joanna Sieniawska, Research and Development Director in Divante.
The R&D department will be focused on Omnichannel, as Divante aims to develop solutions that allow to integrate different sales channels.
We want to support customers in combining traditional and digital world with providing consistent, engaging experience for the end user and pursuing business objectives at the same time. This is consistent with the omnichannel philosophy – the next step in trading. It’s a whole new opportunity to use one of our biggest strengths – Customer Experience Design Process. The first effects will be visible soon – adds Joanna Sieniawska.
The R&D department will work in a project-based manner, which means that all employees can contribute to new research and development initiatives. This will enable them not only to change their perspective, but also develop skills in areas and technologies they have not been familiar with.
Divante has many years of experience in designing, researching and improving e-business. The company’s team consists of experts from research companies, as well as interactive and advertising agencies. The projects are carried out in User-Centered Design methodology.