T-Mobile’s digital world is expanding rapidly and this growth is dependent upon having a user-friendly and efficient content management system to build their projects on. In cooperation with Divante, T-Mobile was able to run a new website – for the ElectronicBeats program.
T-Mobile was already operating a successful ElectronicBeats site in Germany, and in order to keep up with market demand, they needed a way to quickly recreate the site for their users.
There was significant pressure for this to be released quickly, as the market demand was strong and T-Mobile did not want their users to seek this service from another provider, especially a competitor.
They needed a reliable platform that was user-friendly and would allow them to quickly build this site to their liking.
Through Divante, T-Mobile was advised to use Pimcore, an open source content management system (CMS), as an alternative to building a custom application from scratch. Pimcore’s widget features allowed T-Mobile to quickly manage this project from their end with minimal work from programmers required. Any changes they make in the CMS went live instantly on the website, which allowed them to implement changes very quickly.
With Pimcore’s robust capabilities, T-Mobile was able to build a comprehensive website that is compatible with every front-end, including mobile devices, tablets, and full HD monitors (up to 1920px). It is can also be integrated with other platforms including YouTube and SoundCloud, and SocialHub where news from social media could be displayed in a separate tab.
Pimcore also allowed T-Mobile to build in the capability to live-stream videos on the homepage – which was one of their main requirements for this project.
This solution allowed T-Mobile to significantly reduce their time to market and satisfy the needs of their users much faster, leading to a larger client base and ultimately increased revenue.
Upon implementation, it was very easy to train T-Mobile’s team to use Pimcore effectively and they were quickly able to use the product themselves.
As the website is now completed, it is generating increasing amounts of traffic (thus, more business) on a daily basis.
From April until August 2016, the website was visited by nearly 340,000 unique users. What’s interesting is that mobile users generate almost half of the whole traffic.