The main challenges for the MStore marketplace are similar to those faced when building digital solutions in any B2B at that has long been used to analog and offline and solutions:

• Building a marketplace that would enable retailers to get their goods on the best possible terms and help them create the new, online sales channel.
   
• Integrating with the CRMs and databases of technology-first distributors while taking into account the needs of smaller retailers who aren’t digitized at all.
   
• Creating a bulletproof, friendly, and intuitive interface that encourages everyone to join the digital revolution that has begun for the industry and doesn’t exclude even the least technically-minded retailers.

MAIN FEATURES FOR DISTRIBUTORS

• General product information imported from data providers (Wisebase, Nielsen Brandbank) to provide updated and coherent product data for all distributors.
• Managing information about the products they want to sell Defining trade conditions including shipment options and payment methodsCreating discounts and special offers to attract new customers or build better relations with their long-term business partners.
• Managing orders directly or using an API to connect to internal systemsDeveloping new sales channels and digitalizing the process.
   

The retailers who can view offers from distributors on the platform looks for wide products’ portfolio and also for suitable for them delivery and payment conditions often operate on small margins, so it is vital for them to find the best offer and keep the continuity of supply.

MAIN FEATURES FOR RETAILERS

One panel to manage all shops, orders and business network.

• Browsing assortment from all distributors, that gives access to a wider range of products.

• Unique cart feature to transform shopping list into orders.

• An AI engine that suggests how to make an order in an optimized and efficient way.

• Getting discounts and monitoring special offers.