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MStore is an FMCG platform that moves brick-and-mortar commerce between retailers and wholesalers into the eCommerce world and allows shop managers to access a wider assortment of goods on more preferable terms. Distributors can manage their offers and orders directly from the platform or connect their systems via API.
COMP Platforma Usług is a technological company specializing in retail solutions and network security. With over 28 years of experience, it’s one of the largest integrators of IT solutions on the Polish market, combining proprietary products with solutions offered by other producers of equipment and software.
The main challenges for the MStore marketplace are similar to those faced when building digital solutions in any B2B at that has long been used to analog and offline and solutions:
14 interdisciplinary experts introduced us to the FMCG industry to discover the needs of customers and the challenges they face.
A 10-week discovery phase led us to create personas and user stories that were later defined as key features in the MStore platform.
24 users engaged in UX research, including in-depth interviews with end users and prototype user testing.
MAIN FEATURES FOR DISTRIBUTORS
The retailers who can view offers from distributors on the platform looks for wide products’ portfolio and also for suitable for them delivery and payment conditions often operate on small margins, so it is vital for them to find the best offer and keep the continuity of supply.
MAIN FEATURES FOR RETAILERS
One panel to manage all shops, orders and business network.
Browsing assortment from all distributors, that gives access to a wider range of products.
Unique cart feature to transform shopping list into orders.
An AI engine that suggests how to make an order in an optimized and efficient way.
Getting discounts and monitoring special offers.