SEM + ePR + social media marketing
INTERSPORT is the world’s biggest sports equipment retail sales group, owning over 5400 stores in 40 countries, and whose profits exceed 10 billion euros.
The starting point:
an active eStore based on a dedicated solution
optimization of technological solutions
The project covered a number of eCommerce areas. Our major goal was to increase sales by means of the online sales channel.
Our plan included:
conversion optimization in the eStore – divided into recommendations concerning the current store design and a total re-designing of the store’s mask
increasing eCommerce solutions’ reach via SEM, e-PR, and social media, laying the groundwork for future sales marketing
conversion rate increased by 46.21%
pageviews per visit increased by 21.24%
decrease in server load by 70%, with the same traffic- Thanks to this, no additional hosting costs will occur during the holiday season
speeding up the process of the store’s loading by 40% for the end user, according to Google Analytics