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DENY ALLOW

CASE STUDY

Intersport: SEM + ePR + social media marketing

 

 

INTERSPORT is the world’s biggest sports equipment retail sales group, owning over 5400 stores in 40 countries, and whose profits exceed 10 billion euros. 

WHAT DID THEY NEED?

 

The starting point:

  • an active eStore based on a dedicated solution

  • usability problems

  • speed problems

  • advanced integrations

 

 

The plan:

  • marketing optimization

  • conversion increase

  • optimization of technological solutions

Increase in conversion rate 46 %

WHAT DID WE DO?

 

The project covered a number of eCommerce areas. Our major goal was to increase sales by means of the online sales channel.

Our plan included:

 

  • conversion optimization in the eStore – divided into recommendations concerning the current store design and a total re-designing of the store’s mask

  • increasing eCommerce solutions’ reach via SEM, e-PR, and social media, laying the groundwork for future sales marketing

Increase in pageviews per visit 21 %

RESULTS

 

Business results

  • conversion rate increased by 46.21%

  • pageviews per visit increased by 21.24%

 

Technical effects

  • decrease in server load by 70%, with the same traffic-  Thanks to this, no additional hosting costs will occur during the holiday season

  • speeding up the process of the store’s loading by 40% for the end user, according to Google Analytics

 

Improve in server load speed 70 %

Download: Intersport- full project case study

Technologies and solutions used in Intersport project

Magento Development

Magento Hosting

Magento optimization and maintenance

User Experience Design

Digital & eCommerce Analytics

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