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It is a new edition of the existing loyalty program aimed at clients of ING (the program was created in 2008). After a few years, the bank decided to freshen up the formula of the program, better adapting it to the needs and expectations of users.
OEX Divante started the project with a comprehensive analysis of the previous version. The aim was to determine the elements that have become the foundation of a new version of the loyalty program.
At this stage, Divante specified strong and useful functionalities as well as eliminated the weakest ones.
The concept of the new service, functional design and front-end was developed by Interactive Agency Ideacto (part of Divante), which was responsible for marketing activities as well.
Divante was responsible for implementation and project management. We also delivered hosting and maintenance service.
The non-core logistics Division of OEX Group was responsible for ongoing operational support of the loyalty program bankujesz-zyskujesz.pl. They took care of the offer in the program, pictures and description of the products. OEX group was also responsible for integration of payment and logistics: warehousing and shipping of goods ordered by the customer. Every month they sent thousands of packages with gifts. The company also provided office facilities to support the program and delivered a call center for customers.
None of that could have happened if we hadn’t had support from the ING crew. They did a great job and right now we are cooperating for the further success of ING.