Great eCommerce content marketing campaigns in 2019
Some online sellers may say that tech is king now—but it is content that drives the web. Behind every great brand is a huge portion…
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A complete guidebook on online eCommerce marketplaces
Online marketplaces, thanks to the possibility of reaching a pre-existing customer base, have become very popular selling channels. Check our basics about marketplaces. What is…
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Sander Mangel on the impact of microservices on eCommerce
In this episode of eCommerce Talks, we meet with Sander Mangel, Chief of Technology at Vue Storefront and famous for being a long-time Magento Master.
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Startling business models that will soon change fashion eCommerce
The fashion industry is innovating and making a big impact on today’s eCommerce. What are the new, and surprising business models that stand behind this…
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What PWA solutions are available for eCommerce?
Progressive Web Apps are flourishing and online stores are leveraging them to improve their performance, UX and conversion rates. Luckily, they don’t have to develop…
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Instagram Checkout – huge business potential or a danger for eCommerce?
Instagram was created to inspire users by sharing very aesthetic photos (mainly food and fashion outfits), but that’s old history. With the newly-launched Instagram checkout…
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Instagram and influencers for driving revenue in mCommerce
In July 2018, Instagram exceeded 500 million daily active users. The ultrafast development of Instagram contributed to the creation of microblogs and to the…
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Augmented Reality for delivering a customer-first experience in the fashion industry
In the years to come, AR will impact all industries on the market. What I believe is that the fashion industry is the first to…
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Building a successful buyer’s journey that begins with Instagram
Over ⅓ of customers declares that they were inspired by products first presented on Instagram. It is an important step, and often the first, in…
External module examples that make Vue Storefront flexible eCommerce PWA
Vue Storefront, an eCommerce PWA, is built using the headless approach in mind. You can add it to any eCommerce backend via API, but you…
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The best eCommerce PWA of 2018 in Vue Storefront technology
Progressive web apps are changing the eCommerce landscape. Today, we’re taking a closer look at Vue Storefront, a PWA storefront dedicated to eCommerce, and its…
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DW Shop engages Instagramers with eCommerce PWA
The famous Warsaw hair studio launched their first online store. Having a customer-first approach in their salon, they also wanted the same in their eCommerce.
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Optimizing mobile-commerce conversion rates (CRO for mCommerce)
Even though mobile traffic and time spent on mobile is much higher than on desktop, conversion rates on desktop are still higher. Retailers are encountering…
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Top 10 progressive web apps in the fashion industry
Today’s fashion enthusiasts follow their favorite brands and designers with a smartphone in their hand. Instagram and other social media offering excellent mobile-first experiences encourage…