eMarketing

Great eCommerce content marketing campaigns in 2019

Magdalena Zaremba, 19/12/2019

Some online sellers may say that tech is king now—but it is content that drives the web. Behind every great brand is a huge portion…

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Omnichannel Strategy

A complete guidebook on online eCommerce marketplaces

Ola Mazur, 31/07/2019

Online marketplaces, thanks to the possibility of reaching a pre-existing customer base, have become very popular selling channels. Check our basics about marketplaces. What is…

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eCommerce Talks Interview Microservices PWA

Sander Mangel on the impact of microservices on eCommerce

Aleksandra Kwiecień, 22/07/2019

In this episode of eCommerce Talks, we meet with Sander Mangel,  Chief of Technology at Vue Storefront and famous for being a long-time Magento Master.

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eCommerce trends Fashion eCommerce

Startling business models that will soon change fashion eCommerce

Ola Mazur, 05/07/2019

The fashion industry is innovating and making a big impact on today’s eCommerce. What are the new, and surprising business models that stand behind this…

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PWA

What PWA solutions are available for eCommerce?

Aleksandra Kwiecień, 27/06/2019

Progressive Web Apps are flourishing and online stores are leveraging them to improve their performance, UX and conversion rates. Luckily, they don’t have to develop…

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Fashion eCommerce m-Commerce mobile-first eCommerce Social Media

Instagram Checkout – huge business potential or a danger for eCommerce?

Magdalena Zaremba, 27/03/2019

Instagram was created to inspire users by sharing very aesthetic photos (mainly food and fashion outfits), but that’s old history. With the newly-launched Instagram checkout…

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Fashion eCommerce mobile-first eCommerce

Instagram and influencers for driving revenue in mCommerce

Magdalena Zaremba, 07/03/2019

In July 2018, Instagram exceeded 500 million daily active users. The ultrafast development of Instagram contributed to the creation of microblogs and to the…

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eCommerce trends Fashion eCommerce

Augmented Reality for delivering a customer-first experience in the fashion industry

Artur Wala, 05/02/2019

In the years to come, AR will impact all industries on the market. What I believe is that the fashion industry is the first to…

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Fashion eCommerce mobile-first eCommerce Social Media

Building a successful buyer’s journey that begins with Instagram

Magdalena Zaremba, 29/01/2019

Over ⅓ of customers declares that they were inspired by products first presented on Instagram. It is an important step, and often the first, in…

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Technology

External module examples that make Vue Storefront flexible eCommerce PWA

Aleksandra Kwiecień, 24/01/2019

Vue Storefront, an eCommerce PWA, is built using the headless approach in mind. You can add it to any eCommerce backend via API, but you…

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Case study PWA

The best eCommerce PWA of 2018 in Vue Storefront technology

Aleksandra Kwiecień, 08/01/2019

Progressive web apps are changing the eCommerce landscape. Today, we’re taking a closer look at Vue Storefront, a PWA storefront dedicated to eCommerce, and its…

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Case study PWA

DW Shop engages Instagramers with eCommerce PWA

Aleksandra Kwiecień, 20/12/2018

The famous Warsaw hair studio launched their first online store. Having a customer-first approach in their salon, they also wanted the same in their eCommerce.

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m-Commerce mobile-first eCommerce

Optimizing mobile-commerce conversion rates (CRO for mCommerce)

Tom Karwatka, 25/10/2018

Even though mobile traffic and time spent on mobile is much higher than on desktop, conversion rates on desktop are still higher. Retailers are encountering…

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e-Commerce implementation eCommerce trends Fashion eCommerce PWA

Top 10 progressive web apps in the fashion industry

Aleksandra Kwiecień, 18/10/2018

Today’s fashion enthusiasts follow their favorite brands and designers with a smartphone in their hand. Instagram and other social media offering excellent mobile-first experiences encourage…

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