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Great eCommerce content marketing campaigns in 2019

Magdalena Zaremba, 19/12/2019

Some online sellers may say that tech is king now—but it is content that drives the web. Behind every great brand is a huge portion…

Omnichannel Strategy

A complete guidebook on online eCommerce marketplaces

Ola Mazur, 31/07/2019

Online marketplaces, thanks to the possibility of reaching a pre-existing customer base, have become very popular selling channels. Check our basics about marketplaces. What is…

eCommerce Talks Interview Microservices PWA

Sander Mangel on the impact of microservices on eCommerce

Aleksandra Kwiecień, 22/07/2019

In this episode of eCommerce Talks, we meet with Sander Mangel, Chief of Technology at Vue Storefront and famous for being a long-time Magento Master.

eCommerce trends Fashion eCommerce

Startling business models that will soon change fashion eCommerce

Ola Mazur, 05/07/2019

The fashion industry is innovating and making a big impact on today’s eCommerce. What are the new, and surprising business models that stand behind this…

PWA

What PWA solutions are available for eCommerce?

Aleksandra Kwiecień, 27/06/2019

Progressive Web Apps are flourishing and online stores are leveraging them to improve their performance, UX and conversion rates. Luckily, they don’t have to develop…

Fashion eCommerce m-Commerce mobile-first eCommerce Social Media

Instagram Checkout – huge business potential or a danger for eCommerce?

Magdalena Zaremba, 27/03/2019

Instagram was created to inspire users by sharing very aesthetic photos (mainly food and fashion outfits), but that’s old history. With the newly-launched Instagram checkout…

Fashion eCommerce mobile-first eCommerce

Instagram and influencers for driving revenue in mCommerce

Magdalena Zaremba, 07/03/2019

In July 2018, Instagram exceeded 500 million daily active users. The ultrafast development of Instagram contributed to the creation of microblogs and to the…

eCommerce trends Fashion eCommerce

Augmented Reality for delivering a customer-first experience in the fashion industry

Artur Wala, 05/02/2019

In the years to come, AR will impact all industries on the market. What I believe is that the fashion industry is the first to…

Fashion eCommerce mobile-first eCommerce Social Media

Building a successful buyer’s journey that begins with Instagram

Magdalena Zaremba, 29/01/2019

Over ⅓ of customers declares that they were inspired by products first presented on Instagram. It is an important step, and often the first, in…

Technology

External module examples that make Vue Storefront flexible eCommerce PWA

Aleksandra Kwiecień, 24/01/2019

Vue Storefront, an eCommerce PWA, is built using the headless approach in mind. You can add it to any eCommerce backend via API, but you…

Case study PWA

The best eCommerce PWA of 2018 in Vue Storefront technology

Aleksandra Kwiecień, 08/01/2019

Progressive web apps are changing the eCommerce landscape. Today, we’re taking a closer look at Vue Storefront, a PWA storefront dedicated to eCommerce, and its…

Case study PWA

DW Shop engages Instagramers with eCommerce PWA

Aleksandra Kwiecień, 20/12/2018

The famous Warsaw hair studio launched their first online store. Having a customer-first approach in their salon, they also wanted the same in their eCommerce.

m-Commerce mobile-first eCommerce

Optimizing mobile-commerce conversion rates (CRO for mCommerce)

Tom Karwatka, 25/10/2018

Even though mobile traffic and time spent on mobile is much higher than on desktop, conversion rates on desktop are still higher. Retailers are encountering…

e-Commerce implementation eCommerce trends Fashion eCommerce PWA

Top 10 progressive web apps in the fashion industry

Aleksandra Kwiecień, 18/10/2018

Today’s fashion enthusiasts follow their favorite brands and designers with a smartphone in their hand. Instagram and other social media offering excellent mobile-first experiences encourage…