Direct to Consumer

Fashion retailers and coronavirus: Tips for offsetting the loss of in-store trading

Tom Karwatka, 16/03/2020

The continuing and dynamic situation surrounding coronavirus is a threat to people and the economy. Industry by industry, starting with fashion retail, I will be…

Case study Fashion eCommerce

The Story of Kubota brand activation and winning mobile sales

Krzysztof Basel, 08/10/2019

From importing boxes of slide sandals from China via the Trans-Siberian Railway, to selling 15 mln products a year, to starting almost from the beginning…

eCommerce Talks Interview Microservices

Felix Kreyer on tech’s role in disrupting old-fashioned markets

Aleksandra Kwiecień, 15/07/2019

In this episode of eCommerce Talks, we talk with Felix Kreyer, the founder of Digital Spike and ex. VP Markets Zalando, on the impact of…

eCommerce trends Pimcore

Content management tools for Magento-based DTC brands

Tom Karwatka, 16/04/2019

Brands that have decided to be pioneers in DTC are winning the market. The direct to consumer trend started in the US and now…

m-Commerce mobile-first eCommerce

Optimizing mobile-commerce conversion rates (CRO for mCommerce)

Tom Karwatka, 25/10/2018

Even though mobile traffic and time spent on mobile is much higher than on desktop, conversion rates on desktop are still higher. Retailers are encountering…

Case study eCommerce trends Fashion eCommerce Omnichannel Strategy

Love, Bonito is the eCommerce-first fashion brand

Tom Karwatka, 23/08/2018

Being at Meet Magento Indonesia recently, I had the pleasure to hear the presentation of Bianca Lee, C-Level Executive from Love, Bonito. The project started…

eCommerce trends

Who are the pioneers of Direct to consumer eCommerce?

Tom Karwatka, 02/08/2018

The idea behind DTC (Direct to Consumer) companies is – by selling to the consumer directly online you can avoid typical retail markups and use…