conversion optimization

Be responsive to your user – order form concept

Agnieszka Janich, 06/03/2019

As a UX designer, you should think about how you would confirm user actions on every interaction. For example, while filling in a form, you…

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m-Commerce mobile-first eCommerce

Optimizing mobile-commerce conversion rates (CRO for mCommerce)

Tom Karwatka, 25/10/2018

Even though mobile traffic and time spent on mobile is much higher than on desktop, conversion rates on desktop are still higher. Retailers are encountering…

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Design mobile-first eCommerce UX

8 hacks for the best eCommerce UX

Michal Szwak, 12/09/2018

An incorrectly designed online store, in terms of usability, is one of the most common causes of low conversion rates. Here are eight hacks…

Make your loyalty program differently

Tom Karwatka, 04/08/2016

It’s common knowledge that selling to an existing customer is several times cheaper than acquiring a new one. Meanwhile, many companies still don’t use the…

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Magento Strategy

2 simple tips to boost the conversion rate in your eCommerce

Mateusz Blum, 18/11/2015

I think that everyone will agree with the fact that the main goal of every eCommerce store is to sell and gain more revenue for…

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Technology Tools UX

6 Simple Steps for A/B Testing that will make you an Expert

Natalia Malec-Lachowska, 09/11/2015

For years, A/B tests have been the basic tool for optimizing conversions on a website. Their effectiveness is best demonstrated by the fact that in…

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UX for SaaS products – what’s all this testing for?

Anna Lankauf, 06/08/2015

What’s the fuss about “Conversion”? Everyone on the Internet shouts about “conversion”, “conversion rates” or “micro-conversion”, but what it all actually means? Think of the…

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Technology Tools

Mixed Methods Research in website optimization

Natalia Malec-Lachowska, 13/07/2015

Website optimization and isolating key areas for conversion growth may cause a lot of problems. Where to start? What kinds of change should be considered?…

AdWords decalogue. Part 2

Aleksander Szafranski, 11/03/2015

This article is a continuation of the previous one, which presented four most common mistakes of Google AdWords users. Dealing with them should improve your…

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eMarketing

Framework in e-commerce – increase your sales and efficiency. part 2

Karol Bzik, 18/02/2015

Acquiring new clients Acquiring new clients is the key element causing the actual growth of a business. When optimizing a particular aspect, you need to…

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Social Media Strategy

Framework in e-commerce – increase your sales and efficiency. part 1

Karol Bzik, 21/01/2015

How do we see sales building in e-commerce? Initially we prepare the platform for designing, tests with users, implementation and integration with the sales-warehouse system.

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Case study e-Commerce UX

How we increased Conversion Rate by 46.21%? (in a really big e-store)

Tom Karwatka, 05/01/2014

The INTERSPORT is one of the biggest retailer of branded sports equipment. Divante took care of one of the already existing e-stores.

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