Great marketing bases on unique and engaging stories, and that’s what content marketing is. Content marketing techniques are used in all the parts of the marketing funnel and lie in the core of all marketing campaigns. Let’s take a look at content marketing use cases, techniques, and inspirations in eCommerce.
Ecommerce strategy eCommerce trends Headless CMS Technology in ecommerce
The 5 most interesting CMS with GraphQL API
In a recent post, I showcased the 5 most interesting eCommerce platforms providing the developers with a fully-fledged GraphQL API. Now let’s take a…
How Agile Marketing lets motivated teams deliver more
You may be familiar with Agile Development but how does Agile Marketing work? What are the advantages of such an approach in the current climate?…
B2B eCommerce Ecommerce articles Ecommerce strategy eCommerce trends Omnichannel Social ecommerce Technology in ecommerce
What’s next for eCommerce as the COVID crisis lessens?
As I write these words, we are seeing the first lockdowns of European countries coming to an end. The main (and, hopefully, the only) wave…
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Fashion retailers and coronavirus: Tips for offsetting the loss of in-store trading
The continuing and dynamic situation surrounding coronavirus is a threat to people and the economy. Industry by industry, starting with fashion retail, I will be…
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Innovation Pioneers step forward!
In our freshly published “eCommerce Trends 2020” report, we present 12 trends identified as those which can reshape online sales in the future. Some have…
Great eCommerce content marketing campaigns in 2019
Some online sellers may say that tech is king now—but it is content that drives the web. Behind every great brand is a huge portion…
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Proven content marketing strategies for mobile commerce
The content marketing stays among top 10 eCommerce Trends in 2019. Online sellers use more advanced content strategies but also adjust them to users…
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How to approach a localized international email marketing campaigns?
Expanding your business into international markets can provide lucrative opportunities. The US may have a huge share of the global market, but there’s still…
How to manage content in your eCommerce
Recently, I heard from Matchesfashion.com that 35% of their revenue is driven by content. This is quite an impressive number but also an important trend…
Customer experience in ecommerce Ecommerce strategy Technology in ecommerce UX in ecommerce
Bad documentation hurts your business
Let’s start with a positive – good documentation can help your business. It doesn’t only keep your customers happy by helping them to achieve their…
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Syrius Group – eCommerce StartUp of The Week
Digital content seamlessly integrated with physical items, creating a completely new way of engaging customer – this is the main reason we loved Transparent Showcase…
B2B eCommerce eCommerce trends
eCommerce B2B is one of the fastest growing areas of eBusiness. Below we present the most important trends in the area of B2B e-commerce. B2B eCommerce…
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The confession of an e-commerce manager: 7 mistakes I won’t make again
In 2007 I opened my own internet store. We were selling lamps, chandeliers and light bulbs. After couple of years I managed to sell this…
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When and what to automate – Marketing Automation pragmatically
During the Industrial Revolution, a huge steam engine used to be put either on the ground floor or in front of the building and it…
