Great marketing bases on unique and engaging stories, and that’s what content marketing is. Content marketing techniques are used in all the parts of the marketing funnel and lie in the core of all marketing campaigns. Let’s take a look at content marketing use cases, techniques, and inspirations in eCommerce.
The continuing and dynamic situation surrounding coronavirus is a threat to people and the economy. Industry by industry, starting with fashion retail, I will be…
In our freshly published “eCommerce Trends 2020” report, we present 12 trends identified as those which can reshape online sales in the future. Some have…
Expanding your business into international markets can provide lucrative opportunities. The US may have a huge share of the global market, but there’s still…
Recently, I heard from Matchesfashion.com that 35% of their revenue is driven by content. This is quite an impressive number but also an important trend…
Digital content seamlessly integrated with physical items, creating a completely new way of engaging customer – this is the main reason we loved Transparent Showcase…
eCommerce B2B is one of the fastest growing areas of eBusiness. Below we present the most important trends in the area of B2B e-commerce. B2B eCommerce…