Augmented Reality

Augmented reality (AR) is a technology which allows adding virtual elements into the real world. Nike uses AR to check feet size, Gucci uses AR for virtual try-on of their clothing and IKEA to see future furniture in your apartment. All that with a simple smartphone. Possibilities in which Augmented Reality can improve the shopping experience and help in product discovery are endless. Learn more about Augmented Reality (AR) in eCommerce.