As we regularly work with global companies on PIM implementations, I observe that the benefits of a PIM solution vary greatly. What are the actual gains of adding Product Information Management systems for wholesalers and retailers operating in B2B segments? To find out exactly what these are, I analyzed our past projects…

Nowadays, the eCommerce market is a lot broader than just landline markets and webshop owners looking for vendors that will provide them with rich and high-quality product information.  Failing to understand PIM could cause wholesalers to lose revenue due to inconsistent product information, mistakes in translation, or even cause serious delays in launching new products. 

Product Information Management in B2B

Product Information Management, in short PIM, gathers all processes and technologies in the eCommerce system that aim to deliver the required product information to the market and end customers. In general, by adding PIM, companies gain:

  • One single trusted source of product data, which minimizes incorrect data, avoids duplicate of work, reduces errors and provides consistent information across all channels.
  • Control over product enrichment process, which allows vendors to reduce time-to-market, find bottlenecks in their process and check which data really matters for a customer group.
  • Control over publishing channels, with automatic publishing procedures, consistent product data across all channels and the ability to show users where products are currently available.

The quality of this information could be the deciding factor when it comes to proper product discovery or a purchase decision, especially when the potential client can compare two products with different levels of detail. In the past, detailed information was required mostly in the construction and manufacturing industries so the customer could ask his sales representative about the required details. Today, when most sales channels are remote, product information has to be available here and now, otherwise the product will be purchased from other vendors.

It was the same with companies like Axel Johnson International, TIM or Norstedts which we have worked with.

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Adam Opaliński

Senior Business Analyst at Divante eCommerce Software House | LinkedIn | Twitter

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