Last Friday our first Magento 2 Migration Meet Up took place in London. There was pizza, a lot of Polish beer (:D) and many people to talk. Although it was Friday evening, over 70 people came to listen to four inspirational presentations. Below you’ll find a short summary of the event and some thoughts from it.
Costs, challenges, process + short Odlo.com redesign case by Piotr Karwatka, Divante
- Official support for Magento 1 will end in 2018, security paths will no longer be issued; no new features
- Version 2.1 offers some nice benefits like content staging, more customizable admin panel and may bring some interesting features for B2B
- Magento 2.x is stable (learn from the trenches) – we create new sites ONLY on Magento 2.x – it’s great technology for, at least, the next 5 years!
- Redesign is a good moment to plan migration since you anyway need work on the frontend templates
- The cost of migration can be as high as 50-80% of new implementation and it will take from 8-16 weeks; it depends how customized your site is.
Odlo is a leading international premium sportswear brand for 70 years on the market. In this project, Divante was responsible for redesign and hosting infrastructure improvements.
The results were astonishing:
- decreased server downtime by 73%
- reduced server errors by 98%
- 103% higher mobile conversion rate (mobile traffic increased by 26%)
- 30% increase of overall conversion rate
- 47% more transactions
- 46% increase in revenue
- revenue from youngest group of users have tripled.
Scientific Redesign by Keith Scott, Nu-Hi
- Applying data & science to the redesign and optimization process is extremely important
- It can reduce the bad results like convesrion or SEO ranking drops
- Focus on 3 core areas: Mobile Performance, Browser Compatibility, Value Proposition
A dive into Search and M2 by Niraj Aswani, Klevu
- The simple index based search doesn’t work because of the natural language people often use to search for the products
- State of site search on 50 top-grossing US retailers – 84% don’t handle subjective qualifiers, such as “high quality”
- The most common types of queries are:
- Exact searches
- Type searches
- Symptom searches when they try to solve specific problems
- Feature searches
- Non-product searches
- Thematic searches
- Compatibility searches
- Subjective searches.
Solar Case Study — Migration to Magento2 / fashion retailer, by Mateusz Blum, Divante
- Redesign was connected with migration process from Prestahop to Magento2
- Main reasons: the need to refresh the image, difficulties in maintaining the stability, no possibility of purchasing from mobile devices
- The challenge was that it was a fixed budget project also with fixed deadline — launch of the new site was coordinated with new collection release for Fall/Winter of 2016.
The metrics shows that it was a success:
- number of sessions increased in the mobile channel by 21%
- revenue growth in the mobile channel by 237%
- number of transactions increased in the mobile channel by 483%.