Magento 2 Migration Meet Up behind us!

Last Friday our first Magento 2 Migration Meet Up took place in London. There was pizza, a lot of Polish beer (:D) and many people to talk. Although it was Friday evening, over 70 people came to listen to four inspirational presentations. Below you’ll find a short summary of the event and some thoughts from it.

Watch full video from the event.

Costs, challenges, process + short Odlo.com redesign case by Piotr Karwatka, Divante

Official support for Magento 1 will end in 2018, security paths will no longer be issued; no new features
Version 2.1 offers some nice benefits like content staging, more customizable admin panel and may bring some interesting features for B2B
Magento 2.x is stable (learn from the trenches) – we create new sites ONLY on Magento 2.x – it’s great technology for, at least, the next 5 years!
Redesign is a good moment to plan migration since you anyway need work on the frontend templates
The cost of migration can be as high as 50-80% of new implementation and it will take from 8-16 weeks; it depends how customized your site is.

Odlo Case Study

Odlo is a leading international premium sportswear brand for 70 years on the market. In this project, Divante was responsible for redesign and hosting infrastructure improvements.
The results were astonishing:

decreased server downtime by 73%
reduced server errors by 98%
103% higher mobile conversion rate (mobile traffic increased by 26%)
30% increase of overall conversion rate
47% more transactions
46% increase in revenue
revenue from youngest group of users have tripled.

Link to the presentation on Slideshare.

Scientific Redesign by Keith Scott, Nu-Hi

Applying data & science to the redesign and optimization process is extremely important
It can reduce the bad results like convesrion or SEO ranking drops
Focus on 3 core areas: Mobile Performance, Browser Compatibility, Value Proposition

Link to the presentation on Slideshare.

A dive into Search and M2 by Niraj Aswani, Klevu

The simple index based search doesn’t work because of the natural language people often use to search for the products
State of site search on 50 top-grossing US retailers – 84% don’t handle subjective qualifiers, such as “high quality”
The most common types of queries are:
- Exact searches
- Type searches
- Symptom searches when they try to solve specific problems
- Feature searches
- Non-product searches
- Thematic searches
- Compatibility searches
- Subjective searches.

Link to the presentation on Slideshare.

Solar Case Study — Migration to Magento2 / fashion retailer, by Mateusz Blum, Divante

Redesign was connected with migration process from Prestahop to Magento2
Main reasons: the need to refresh the image, difficulties in maintaining the stability, no possibility of purchasing from mobile devices
The challenge was that it was a fixed budget project also with fixed deadline — launch of the new site was coordinated with new collection release for Fall/Winter of 2016.

The metrics shows that it was a success: