As 2019 approaches, we’re looking ahead for eCommerce trends that retail giants use to merge online and offline shopping experiences, or to test out renting and subscription models. In this summary, we also check the latest key software acquisitions and ways to optimize eCommerce. Enjoy!
A Netflix web performance case study
Google launches new tool that grades a site’s SEO implementation
Google has launched a new tool that measures many aspects of a website, including how well it follows SEO best practices. The new tool is currently in open beta and available at web.dev. Read more>
The question experience-driven commerce is forcing brands to ask
Less than a decade ago shopping carts were the thing you needed the most, now they are hurting you in more ways than one. Read more>
Cloudy weather ahead for IBM and Red Hat?
The world is buzzing about the software industry’s largest acquisition ever. This “game changing” IBM acquisition of Red Hat for $34 billion eclipses Microsoft’s $26.2 billion of LinkedIn, which set the previous record. And it’s the third largest tech acquisition in history behind Dell buying EMC for $64 billion in 2015, and Avago’s buyout of Broadcom for $37 billion the same year. Read more>
Zara expands online sales to 106 more countries
Zara notes that it has the capability to process online sales at physical stores, which it has in 96 markets, as well as buy online, pickup in store capabilities. Spain would act as a fulfillment hub for the online orders, with orders reaching destinations in three to seven days, the company noted. Inditex also said online shoppers could buy items using “popular payment methods such as PayPal and all the main credit cards.” Read more>
Lesara: balancing growth with profitability
The future of one of Europe’s fastest growing tech companies hangs in the balance after it filed for insolvency. Lesara, a Berlin-based start-up backed in a €30m series D as recently as July, has run out of cash after it reportedly failed to secure €10m in bridge funding from existing backers. Read more>
Rent more than the runway: Why soon, you won’t own any clothes at all
Rent the Runway is going beyond gowns, opening its 10 million-strong platform to popular brands like Levi’s and J.Crew. Will it change our closets forever? Read more>
Care by Volvo subscription service is growing faster than expected
Volvo’s new vehicle subscription service has exceeded expectations, with the projected number of first-year sales of Care by Volvo subscriptions sold in the first four months of the service. And there’s now a waiting list for the popular XC40 crossover. It’s also creating anxiety for dealers who miss out on the revenue of traditional sales or leasing, Automotive News reports. Read more>