eMarketing

From content marketing, social media, email campaigns, to the latest marketing trends – all about proven tools and strategies, as well as, quick-win solutions for marketing managers in B2C and B2B eCommerce.

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The confession of an e-commerce manager: 7 mistakes I won’t make again

Tom Karwatka, 24/07/2015

In 2007 I opened my own internet store. We were selling lamps, chandeliers and light bulbs. After couple of years I managed to sell this…

eMarketing

Branding Campaign – does it make sense?

Aleksander Szafranski, 20/07/2015

The so called branding campaigns, displaying advertisements that promote a given brand, cause much controversy. People frequently cannot comprehend the reason of such a solution:…

eMarketing Omnichannel

Things you should know about omnichannel in eCommerce

Tom Karwatka, 13/05/2015

Recently, the multichannel commerce concept has been transformed into omnichannel. Omnichannel guarantees the consistency of the service in every channel – from the land-based stores,…

eMarketing

AdWords decalogue. Part 2

Aleksander Szafranski, 11/03/2015

This article is a continuation of the previous one, which presented four most common mistakes of Google AdWords users. Dealing with them should improve your…

eMarketing

AdWords decalogue. Part 1

Aleksander Szafranski, 09/03/2015

Many beginners seem to believe that Google AdWords is a simple system that doesn’t require any deeper consideration. How difficult it can be to add…

eMarketing

Framework in e-commerce – increase your sales and efficiency. part 2

Karol Bzik, 18/02/2015

Acquiring new clients Acquiring new clients is the key element causing the actual growth of a business. When optimizing a particular aspect, you need to…

e-Commerce eMarketing Social Media

The analysis of Facebook: shopping preferences

Oskar Berezowski, 12/02/2015

Effective searching for customers often starts with defining their preferences or interests. Facebook is now a perfect place to get those informations about people we…

eMarketing

When and what to automate – Marketing Automation pragmatically

Tom Karwatka, 19/01/2015

During the Industrial Revolution, a huge steam engine used to be put either on the ground floor or in front of the building and it…

eMarketing

Let us introduce you to The Content Automation.

Jakub Korczynski, 08/01/2015

Content Automation? Never heard of this new intriguing buzzword? The idea is to use A.I. algorithms to generate layouts in the form of interactive catalogues, lookbooks,…

eCommerce news eMarketing

5 websites every eCommerce manager should know

Damian Winkowski, 11/08/2014

I am pretty sure, you are busy person. But the busiest person should have time to read something valuable. Today I want to share with…

B2B eCommerce e-Commerce eMarketing Magento

Marketing Automation delivers ROI

Damian Winkowski, 15/05/2014

Interview with Grzegorz Błażewicz, CEO of SALESmanago 1. What needs to be done to effectively use marketing automation ? You have to start. At the…

eMarketing

eCommerce is the new eMarketing

Tom Karwatka, 02/04/2014

Recently, I’ve been invited to an Online Marketing Congress. There were 450 managers from big and medium-sized companies in the room. Before my presentation, I…