5 things I wish I knew before running my first Design Sprint
Lately, we’ve been experimenting a lot with Design Sprints to create novel solutions for eCommerce. The experience with this form of generating ideas is great,…
Customer Experience
How to design an effective online store that would attract and engage customers? Dive in here to learn more on measuring the customer experience, understanding shoppers needs, and creating excellent customer experiences for eCommerce.
Customer Experience Technology UX
How to improve online forms to increase cross-selling?
Energy, telecoms or even healthcare suppliers offer multiple products and services solely on online platforms. But in such complex services, purchasing via online forms often…
How to convince clients to use your B2B commerce platform?
Building an eCommerce Platform is one thing, but getting users engaged is another. In the world of digital transformation, the second part is even more…
Shoptalk Europe – Summary
Shoptalk is a leading global eCommerce conference with almost 5.5k participants this year and extremely good publicity. So I was really happy when I…
Customer Experience Strategy Technology
Bad documentation hurts your business
Let’s start with a positive – good documentation can help your business. It doesn’t only keep your customers happy by helping them to achieve their…
B2B Customer Experience eMarketing Tools
Turning B2B On-Site Search Into an Efficient Marketing Tool
For most product-related websites, an on-site search option has become a standard feature, regardless of whether they sell to ordinary shoppers or to business customers.
Customer Experience Fashion eCommerce Loyalty Program Magento Omnichannel Social Media Strategy UX
Omnichannel in Fashion Industry – Benchmark study of European brands
We surveyed 40 eShops from 4 European countries: The UK, The Netherlands, Sweden and Germany for 16 Omnichannel Factors. Customer…
Customer Experience Design e-Commerce e-Commerce implementation Strategy UX
9 women can’t give birth to a baby in a month
What don’t you know about UX designing of complex systems. This text might as well apply to developers and describe problems in the implementation of…
B2B Customer Experience e-Commerce Loyalty Program Technology
7 worst mistakes Product Manager can make – and how to avoid them
TL;DR: So, your company decided to outsource development process to an external software house and you’re responsible for its success, right? Below you find some…
Customer Experience Omnichannel Strategy
Warehouse management – you’re doing it wrong
We live in the era of omnichannel – our customers require not only a broad offer but also a comprehensive customer experience in all sales…
B2B Customer Experience e-Commerce implementation
5 B2B features you forget to implement in eCommerce and lose time (and money)
It is quite simple: time is money. Sometimes B2B eCommerce owners don’t even realize, how much time of their clients they can save implementing the…
Customer Experience e-Commerce implementation UX
Boost your ROI with User-Centered CRM
How much time did it take you to figure out how Google Search works? How many manuals did you read to use Amazon.com? Have you…
B2B Big Data Case study Customer Experience UX
Artificial Intelligence in eCommerce
In a recent study of millennials in the US, it turned out that young people don’t want to talk to the merchants even…
Customer Experience Omnichannel UX
Omnichannel Gaps
Retail chains possess a lot of information about their customers and their online and offline shopping habits. However, they can’t always combine it into a…