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Customer Experience

Customer Experience

How to design an effective online store that would attract and engage customers? Dive in here to learn more on measuring the customer experience, understanding shoppers needs, and creating excellent customer experiences for eCommerce.

Customer Experience e-Commerce implementation Marketplaces

7 great online marketplace features you can copy

Kaja Grzybowska, 15/06/2020

Marketplaces are now the go-to place for most people shopping online. Whether it is Amazon, Alibaba, or Zalando, marketplaces are deeply ingrained in buyers’ minds…

Customer Experience Fashion eCommerce Strategy

Circular economy. Can it save the fashion industry?

Kaja Grzybowska, 21/04/2020

In the middle of March 2020, the world was ordered to stay home and it turned out that we didn’t need to buy new clothes…

Customer Experience Loyalty Program

Relationships, not one-time deals! How customer lifecycle marketing can bring real benefits to your company.

Kaja Grzybowska, 17/12/2019

The sheer amount of data provided by the internet makes it easy to lose sight of the forest for the trees and to focus purely…

Customer Experience Design

5 things I wish I knew before running my first Design Sprint

Staszek Świątkiewicz, 07/05/2019

Lately, we’ve been experimenting a lot with Design Sprints to create novel solutions for eCommerce. The experience with this form of generating ideas is great,…

Customer Experience Technology UX

How to improve online forms to increase cross-selling?

Aleksandra Kwiecień, 16/08/2018

Energy, telecoms or even healthcare suppliers offer multiple products and services solely on online platforms. But in such complex services, purchasing via online forms often…

Customer Experience

How to convince clients to use your B2B commerce platform?

Tom Karwatka, 07/05/2018

Building an eCommerce Platform is one thing, but getting users engaged is another. In the world of digital transformation, the second part is even more…

Customer Experience Events

Shoptalk Europe – Summary

Tom Karwatka, 11/10/2017

Shoptalk is a leading global eCommerce conference with almost 5.5k participants this year and extremely good publicity. So I was really happy when I…

Customer Experience Strategy Technology

Bad documentation hurts your business

Michal Skowron, 31/05/2017

Let’s start with a positive – good documentation can help your business. It doesn’t only keep your customers happy by helping them to achieve their…

B2B eCommerce Customer Experience eMarketing Tools

Turning B2B On-Site Search Into an Efficient Marketing Tool

Anna Korolekh, 29/03/2017

For most product-related websites, an on-site search option has become a standard feature, regardless of whether they sell to ordinary shoppers or to business customers.

Customer Experience Design e-Commerce e-Commerce implementation Strategy UX

9 women can’t give birth to a baby in a month

Małgorzata Rusin, 20/10/2016

What don’t you know about UX designing of complex systems. This text might as well apply to developers and describe problems in the implementation of…

B2B eCommerce Customer Experience e-Commerce Loyalty Program Technology

7 worst mistakes Product Manager can make – and how to avoid them

Piotr Karwatka, 22/08/2016

TL;DR: So, your company decided to outsource development process to an external software house and you’re responsible for its success, right? Below you find some…