As an eCommerce specialist, everyone in our company comes across many read-worthy articles every week. We decided to choose the most interesting and present them in this article. Enjoy!
1. Introducing Marketplace: Buy and Sell with Your Local Community
Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. Facebook introduced a new tab in its mobile app called Marketplace, which lets you buy and sell things to people in your city.
Introducing Marketplace: Buy and Sell With Your Local Community by Mary Ku
2. What can Europe do against American retail giants?
What does Europe has to offer oppose the digital superpowers Amazon, Google, Facebook and Apple? Well, virtually nothing. But that can change, says ‘ecommerce professor’ Gerrit Heinemann. His plan is called ‘VEZOS’, a play on words with Jeff Bezos, the founder of Amazon.
What can Europe do against American retail giants by Ecommerce News
3. The Five Flavors of Being a CTO
There is, quite simply, no other C-level title as variously-defined as “CTO”. Are you the person that shapes the product architecture? That espouses a technology vision to the world? That manages the engineering team? All of the above? Without a clear role and success criteria, you’ll accomplish less by spreading yourself all over the place.
The Five Flavors of Being a CTO by Matt Tucker
4. Common Mistakes from Amazon Sellers
In the last 12 months, OX Optimal audited more than a dozen small-to-medium sized accounts, from companies that sought improvement on how they sold on Amazon. All fell into surprisingly similar patterns, with common mistakes.
Common Mistakes from Amazon Sellers by Rob Sieracki
5. How retailers are increasing sales with personalized, cross-device ad targeting
These were just two stats cited by Nick Fletcher, Director of Multi-Channel at Rakuten Marketing, at the Festival of Marketing. Highlighting how retailers are targeting the smartphone generation, he spoke about the technology-driven tactics used by businesses to generate results.
6. Proven Tactics to Grow Your E-Commerce Business
Consumers are now buying more things online than they do in brick-and-mortar stores. According to a survey by UPS and comScore, consumers make 51% of their purchases online, up from 48% in 2015 and 47% in 2014. That’s great news for e-commerce store owners. But every e-commerce store has the opportunity to grow their revenue.
Proven Tactics to Grow Your E-Commerce Business by Rob Goehring
7. How to get meetings with people too busy to see you
Asking, “Can I have coffee with you to pick your brain?” is probably the worst possible way to get a meeting with someone with a busy schedule. Here’s a better approach.
How to get meetings with people too busy to see you by Steve Blank
Read also: 3 Quotes from Sam Hurley we totally agree with.