1. It’s going to be the most mobile holiday season.

Only 32,7% of consumers will shop online using the Internet on PCs. Last year it was 47,8%. It’s more and more about m-commerce, which in this year will reach 34,2%.

Source: http://www.internetretailer.com/2014/11/06/mobile-commerce-holidays-statistics-research

2. Gleam – first fashion app for B2B.

Gleam Fashion Intelligence is proprietary distribution channel with more than 300,000 users and analytics offering for brands. At its on-line dashboard allows brands/ e-retailers to analyze and drill down all the data about customers engagement, so far.

source: http://www.theguardian.com/media-network/2014/oct/30/gleam-fashion-app-shop-talk

3. Record profits thanks to Multichannel.

Selfridges is only one of the examples how this sales model works for increasing revenue. The company just announced 12,3% growth of operating profits, which gives £150 mln and gross sales growth of 10,4%, that’s £1,2 bn.

source: http://internetretailing.net/2014/11/multichannel-investment-helps-selfridges-deliver-record-profits/

4. Trends for the retail industry revolution.

‘Innovation is the name of the game’ – TechCrunch describes most powerful e-commerce trends that should inspire retailers.

source: http://techcrunch.com/2014/11/06/trends-that-will-revolutionize-the-retail-industry/

5. Online shopping habits dictated by age – Google report.

Thanks to Consumer Barometer you know what are you e-shoppers habits and preferences. Very useful knowledge for your e-business.

source: http://www.digitalstrategyconsulting.com/netimperative/news/2014/11/showing_your_age_online_shopping_habits_dictated_by_age.php

Bogusia Prusik

PR&Marketing Specialist at Divante eCommerce Software House. Believes in no 'Can’t Dos’ in work and life. Obsessed with new marketing techniques.

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