Divante.com Blog

1. More than a half of e-shoppers still rely on offline shops.

Geometry Global reports that 65% of shoppers, who decide to purchase online still visit physical shops. ‘Seeing the product in real life’ and ‘checking prices’ are two most important reasons for them.

Source: http://www.bizreport.com/2014/10/65-of-shoppers-still-rely-on-visits-to-physical-stores-durin.html

2. New Inbox is making e-retailers to find other ways for e-mail marketing.

Sometimes Google is trying to make things easier and sometimes it’s launching a new e-mail app. With Inbox most of e-mails from online retailers will go straight to “promotions”, which makes this type of marketing more challenging.

Source: http://www.internetretailer.com/2014/10/22/google-disrupts-e-mail-marketing

3. Finding the best deal is now easier with Aviso.

Thanks to Aviso Insights sales managers have a proper support with predictive analytics. This tool puts leads, analytics and forecasts all together in order to give you a clear picture of what deal is the Real Deal.

Source: http://www.ecommercetimes.com/story/Aviso-Helps-Sales-Managers-ID-the-Real-Deals-81226.html

4. 27% of abandoned carts during holiday shopping.

$100 billion of expected online sales and at least 20% of this amount will come from m-commerce (according to IBM) is a great forecast. Unfortunately $8 billion might be lost with abandoned carts.

Source: http://www.bizreport.com/2014/10/forecast-27-of-holiday-buys-could-be-lost-to-abandoned-carts.html

5. BI Intelligence shows how e-commerce and retail will grow.

Business Insider prepared a forecast based on BI Intelligence report. Growth of different categories like: Food and Beverage, Clothing and Accessories or Electronics and Appliances till 2020.

Source: http://www.businessinsider.com/the-future-of-retail-2014-slide-deck-sai-2014-3

Bogusia Prusik

PR&Marketing Specialist at Divante eCommerce Software House. Believes in no 'Can’t Dos’ in work and life. Obsessed with new marketing techniques.

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