1. Amazon has quietly acquired 2lemetry to build out its Internet Of Things strategy
Amazon is taking another step into the Internet of Things. e-commerce and cloud services giant has acquired 2lemetry, a startup based out of Denver that has developed an enterprise-focused platform to track and manage IP-enabled machines and other connected devices.
2. Twitter ads targeting consumers based on purchasing history
The tool leverages data gathered by digital marketing vendors Acxiom and Datalogix to combine a large amount of information that consumers share on Twitter with the data that vendors collect from retailers’ loyalty cards, websites that shoppers visit and demographic data.
3. Adobe announces solution for running marketing campaigns on Apple Pay and Google Wallet
This means that when you run campaigns in Adobe Marketing Cloud, you will now be able to send branded content (coupons, loyalty cards, etc.) to Apple’s Passbook and Google Wallet. Using Vibes’ unique mobile wallet technology businesses will have complete control over the customization and distribution of promotional content across all mobile channels, which also include SMS and push messaging.
4. Zend launches new roadmap for its PHP Framework
Zend Framework 3 will offer a “use-at-will” architecture by delivering components for independent consumption by developers. In addition, the new framework design will make it easier for beginners to become proficient with the technology while still providing enterprise-grade features for more advanced developers.
5. Sephora will compete with Amazon Prime
Sephora has just launched a Flash Subscription that allows its members to get an unlimitted, free two-day shipping with no minimum purchase requirements. Flash members can also opt for overnight shipment.