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1. Samsung just bought the one payments company that could be bigger than Apple Pay

Samsung made one of its smartest acquisitions ever Wednesday by buying the mobile payments startup LoopPay. LoopPay is still in its early days, but its technology gives it the potential to be bigger than Apple Pay once it’s implemented in a major device made by Samsung.

Source: http://www.businessinsider.com/samsung-buying-looppay-2015-2

2. Pivotal open sources key parts of its big data suite

Pivotal announced today that it was moving three core pieces of its Big Data Suite to open source, while continuing to offer advanced features and support in a commercial version. The three components moving to open source are GemFire, the platform’s in-Memory NoSQL Database, the enterprise SQL on Hadoop component, HAWQ and the suite’s massively parallel processing (MPP) analytics database, Greenplum DB.

Source: http://techcrunch.com/2015/02/17/pivotal-pivots-key-big-data-suite-components-to-open-source/

3. LinkedIn has launched an ad network, its first big leap into ad tech

LinkedIn announced Thursday its first major leap into ad tech, with the launch of a global display advertising network. It’s the next stage of the strategy it set out last year to build out a $1 billion business-to-business (b2b) marketing businesses.

Source: http://www.businessinsider.com/linkedin-launches-an-ad-network-2015-2

4. Yahoo CEO Mayer unveils mobile-application development tools

The suite is designed to help outside app developers add marketing spots, including search and video, along with native ads, the promotions that appear among other content. The new tools enable better tracking and understanding of mobile app users, and offer new ways to share data with other software makers.

Source: https://www.internetretailer.com/2015/02/19/yahoo-ceo-mayer-unveils-mobile-application-development-tools

5. Facebook introduces “Shop Now” button in Europe

Companies with a Facebook Page are now able to add a call-to-action button, for example “Shop now” with a link to a product,  to the top of their page. This feature was introduced in the US at the end of last year, but now it’s also available for companies in Europe.

Source: http://ecommercenews.eu/facebook-introduces-shop-now-button-in-europe/

Bogusia Prusik

PR&Marketing Specialist at Divante eCommerce Software House. Believes in no 'Can’t Dos’ in work and life. Obsessed with new marketing techniques.

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