1. Google fear a factor behind Orbitz-Expedia deal

Expedia may look like the dominant player in online travel, but its CEO argues the deals are necessary to battle another rival: Google. Snatching up Orbitz will give Expedia the customers it needs to fend off companies that have muscled their way into the online travel agency space, including Google.

Source: http://www.cio.com/article/2883813/google-fear-a-factor-behind-orbitzexpedia-deal.html

2. Twitter buys Niche, a startup that connects brands with Instagram and Vine stars

Twitter’sgetting serious about its video offerings, starting with some of its most popular users: Vine stars. The company said Wednesday it acquired Niche, a startup that launched in 2013 to help Vine and Instagram stars leverage their online influence in paid deals with brands and advertisers.

Source: http://www.forbes.com/sites/ellenhuet/2015/02/11/twitter-buys-niche/

3. Yelp buys food delivery service Eat24

Yelp is getting into the food delivery business. In each case, this step can provide an added source of revenue, but it can also help these companies push the use of their existing services.

Source: http://www.wired.com/2015/02/yelp-buys-food-delivery-service-eat24/

4. Pinterest is reportedly trying to launch a ‘Buy’ button this year

Right now, Pinterest already controls a whopping 23% of referral traffic to e-commerce sites. Plus, Pinterest users are 10% more likely to make a purchase than people who arrive from other social networks and they spend twice as much as users who come from Facebook.

Source: http://www.businessinsider.com/pinterest-buy-button-2015-2

5. Bringg lets any business offer Uber-like experiences to their customers

Uber has set the standard for mobile. Now, a new startup called Bringg wants to offer a similar level of visibility for any delivery-based service or those with drivers en route – whether that’s a mom-and-pop dry cleaner making their daily runs, restaurants making deliveries, or even service technicians heading out on calls.

Source: http://techcrunch.com/bringg-lets-any-business-offer-uber-like-experiences-to-their-customers/

Bogusia Prusik

PR&Marketing Specialist at Divante eCommerce Software House. Believes in no 'Can’t Dos’ in work and life. Obsessed with new marketing techniques.

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