Divante.com Blog

1. Uber is the Next Big Thing.

The only startup of recent times to have achieved the same level of name recognition as the established internet giants and it’s arguably the most aggressive tech startupin recent history. There are interesting parallels between Uber and Amazon and not just because both aspire to world domination. Watch out for that one.

Source: http://www.theguardian.com/commentisfree/2014/dec/28/uber-amazon-tech-concierge-economy

2. E-retailers must be ready for higher bills.

As of Jan. 5, both UPS and FedEx will be imposing dimensional weight pricing on all ground shipments. Experts say approximately 75% to 90% of all online retail orders ship by ground services. The New Year is bringing with it higher shipping costs for many online retailers.

3. Mobile payments are on the rise.

40 percent of consumers have used their smartphones to make at least one payment at a merchant location. The potential that mobile has for reducing fraud is one of the top reasons why consumers say they would make more mobile payments.

Source: https://nrf.com/news/big-changes-ahead

 4. Amazon is loosing customers.

This year, Amazon shoppers are less likely to recommend Amazon to others, less likely to purchase again from Amazon, and less likely to remain committed to Amazon as a customer. Many customers noted that shipping costs were too high at a time when many other mass merchants were offering free shipping.

5. Twitter Ads Make It Seem Like People Follow Brands, Even If They Don’t.

Twitter has long allowed advertisers to buy followers by promoting their accounts in Twitter timelines and elsewhere. Even though the tweets are marked as promoted, that still might not be clear enough disclosure for the typical person.

Source: http://marketingland.com/twitter-ads-following-list-112686

Bogusia Prusik

PR&Marketing Specialist at Divante eCommerce Software House. Believes in no 'Can’t Dos’ in work and life. Obsessed with new marketing techniques.

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