1. Twitter Ads Can Now Be Targeted By Mobile Carrier & New Devices.
In the last year, the company has given advertisers the tools to target by mobile OS, mobile device and wifi connectivity. Today it’s rolling out two more options: the ability to target by mobile carrier and by users with new mobile devices.
2. Zendesk Embeddables Crystallizes Mobile Customer.
Having customer assistance in gaming or mobile retail apps can be key to making or breaking a transaction. Zendesk Embeddables includes a mobile software development kit and Web Widget.
3. FedEx expanding cross border solutions.
FedEx announced that it acquired Bongo International, a leader in cross border enablement technologies and solutions. Bongo International’s capabilities complement and expand the FedEx portfolio of offerings important to the rapidly growing global e-commerce marketplace.
4. Webshop Trustmark launches in Germany and France.
In its home country the Netherlands more than 4500 online stores are a member of Webshop Trustmark. The organization’s goal is to protect consumers against webshops that aren’t reliable.
5. Google goes deeper into e-commerce with ‘Buy now’ buton.
Google has approached retailers about creating a “buy” button for its online shopping site that would be similar to Amazon’s popular “one-click ordering” feature, according to people familiar with the discussions.