Bogusia Prusik, 19/12/2014
1. Twitter Ads Can Now Be Targeted By Mobile Carrier & New Devices.
In the last year, the company has given advertisers the tools to target by mobile OS, mobile device and wifi connectivity. Today it’s rolling out two more options: the ability to target by mobile carrier and by users with new mobile devices.
Source: http://marketingland.com/twitter-mobile-carrier-targeting-111340
2. Zendesk Embeddables Crystallizes Mobile Customer.
Having customer assistance in gaming or mobile retail apps can be key to making or breaking a transaction. Zendesk Embeddables includes a mobile software development kit and Web Widget.
Source: http://www.ecommercetimes.com/story/Zendesk-Crystallizes-Mobile-Customer-Service-81486.html
3. FedEx expanding cross border solutions.
FedEx announced that it acquired Bongo International, a leader in cross border enablement technologies and solutions. Bongo International’s capabilities complement and expand the FedEx portfolio of offerings important to the rapidly growing global e-commerce marketplace.
4. Webshop Trustmark launches in Germany and France.
In its home country the Netherlands more than 4500 online stores are a member of Webshop Trustmark. The organization’s goal is to protect consumers against webshops that aren’t reliable.
Source: http://ecommercenews.eu/webshop-trustmark-launches-in-germany-and-france/
5. Google goes deeper into e-commerce with ‘Buy now’ buton.
Google has approached retailers about creating a “buy” button for its online shopping site that would be similar to Amazon’s popular “one-click ordering” feature, according to people familiar with the discussions.
Source: http://marketingland.com/google-shopping-may-go-deeper-ecommerce-111231
