1. E-commerce growth in October.

September was really bad for online sale, but this month is definitely better. 15.4% of growth for non-food products (12.1% last year).No doubts Christmas time for e-commerce will be great this year. Data based on BRC-KPMG Retail Sales Monitor.

Source: http://internetretailing.net/2014/11/online-sales-grow-in-october-though-halloween-heatwave-leaves-overall-sales-flat/

2. Paid search spending grew 18% this year.

Based on ROI Revolution data Top 1000 e-retailers spend every month around $158.4 million in 2014. According to Internet Retailer research the big spender was Amazon with $12.2 million, which is 56.8% more than from last year.

Source: http://www.internetretailer.com/2014/11/13/paid-search-spending-increases-nearly-18-2014

3. 7 startups you should start getting familiar with.

Seven technologies that will let you to take down your competition, provide amazing customer service and innovate faster.

Source: http://techcrunch.com/2014/11/14/7-information-technology-startups-that-will-change-how-businesses-innovate-in-2015/

4. Pinterest Rich Pins for Shopify Merchants.

“For Shopify merchants, the platform beat Twitter and Facebook for average order value in 2013, and dominates referral traffic leading to orders in certain industries, like books and antiques.” – wrote Dyana Winter, Social Media Manager at Shopify

Source: http://www.shopify.com/blog/14862781-pinterest-rich-pins-now-automatically-enabled-for-shopify-merchants

5. New e-commerce players – Fashion magazines.

Popular magazines like Elle, Grazia, Vogue are investing in global e-commerce by launching fashion platforms to extend their magazine’s brand to a global level and reach even bigger overall audience.

Source: http://evigo.com/17629-fashion-magazines-investing-e-commerce-ventures/

Bogusia Prusik

PR&Marketing Specialist at Divante eCommerce Software House. Believes in no 'Can’t Dos’ in work and life. Obsessed with new marketing techniques.

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