It is quite simple: time is money. Sometimes B2B eCommerce owners don’t even realize, how much time of their clients they can save implementing the appropriate features in their online store. And saving the clients’ time is saving their money – if you take care of them, they will take care of your sales increase.
Basing on the projects we had a pleasure to work on, we chose and described five of these features:
Company accounts with roles and rights
This feature allows clients to create subaccounts with limited rights regarding orders, documents, data, and payments. As a result, there is some kind of hierarchical structure created, that can fasten the company processes. With this functionality, other employees can have access to the orders history or other necessary data they need. What’s more, the client can use the option of accepting orders – and verifies them before placing. It means that they can save a lot of time delegating some of the responsibilities to low-level employees.
Imagine the situation – you want to order 200 heaters to montage in a new building. You already knew that you don’t have enough space to store it. Therefore, you’d like to get the first 100 now and the second part in two weeks from now. If an eCommerce store doesn’t have the functionality of multiple carts, you have to order it twice or contact the shop. Having multiple carts you can split your order and choose different dates of delivery. What’s more your customers can place scheduled orders – for example, 10,000 screws, delivered every month for one year. Multiple carts mean also the possibility of grouping products lists, and for one products list – different payment types and places of delivery.
This module enables clients to create special offers for their end-customers. Having this feature implemented, you provide your customers with a strong weapon. Now, their sales reps can create dedicated offers basing on the relations they have with their end-customers. The customized offer form allows for adding custom products, margin, calculating profit, and the information about montage. The orders are kept in separate carts and then processed automatically – there’s no need to spend more time on these operations.
Basing on a signed contract, a customer can have a credit assigned to his account. It is an even more important feature in the world of omnichannel. These data are also available in case of using a credit by a customer in another sales channels – all credit information are synchronized with external systems. Additionally, all the data are available in your account, so you can check them every time you want. No unnecessary calls or email communication. It’s convenient, isn’t it? What’s more, it increases the customer experience of your e-shop.
Change Cart to Inquiry List
This feature is a must in today’s B2B world. Your clients can register, view the products and add it to the product cart. Then they can change their shopping cart to inquiry list and send it to you to negotiate prize. This helps avoid long calls and littered email boxes.
Read also: Why do eCommerces go bankrupt?